Under half of Americans wear a helmet
5th June 2009
52% of adults donâ€™t wear one and just under a quarter of children under 9 donâ€™t either. It’s not as popular in the US as you may have thought.
Figures just released by the National Ski Areas Association (NSAA) show that last winter 12% more people now wear a helmet when on the slopes of US ski resorts.
130,000 people were interviewed and 48% said they wear a ski helmet. 4 years ago it was 25%, however that is still under half.
48% of all skiers and riders were wearing a helmet at the time of being interviewed, up from 43% during the 2007-08 ski and snowboard season.
The annual Demographic Study showed that:
– 23% of children 9 years old or younger don’t wear ski helmets;
– 34% of children between 10 and 14 don’t wear ski helmets;
– 37% of adults over the age of 65 don’t wear ski helmets;
Wearing a helmet by skiers and boarders aged 18 – 24 stands at only 32%. It does though represent a 78% increase for this age group since the 2002-03 season, when only 18% wore helmets.
Sales of helmets have gone up 50% in the past 2 years according to the SnowSports Industries of America.
If you are a regular reader of PlanetSKI you may well have seen this video interview below with Mervyn Fletcher, a British skier who decided to wear a helmet for the first time last winter. If not then take a look.
This Autumn, NSAA will be launching an initiative to encourage all children 14 and under to wear ski helmets.
The organisation has set a goal of trying to get all children to wear a helmet by 2012.