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Blogs & tweets from the mountains

The Scottish mountain rescue services should use social media to tell people about their rescues. It could attract much-needed sponsorship and might lead to greater safety too.

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That is according to a respected Scottish climber, Dave MacLeod, who says the stories would capture the attention of many.

Mr MacLeod says the information is released to the police and climbing journals so why not use it on new media outlets.

He said the stories of the call-outs made for “very interesting and depressing reading.”

On his blog, he said: “As any new marketer will tell you, marketing revolves around stories, and rescue teams have them in bulk. Whereas many corporate stories are fake and boring, mountain rescue stories are some of the most gripping ever.”

The money raised would cover buying equipment and the running costs of the rescue services.

For more on the story see this article on the BBC web site.

For the spirit of the mountains

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