ASPEN BUYS DEER VALLEY
22nd August 2017 | James Cove, PlanetSKI Editor
The Aspen ski company has added yet another US resort to its portfolio in its buying spree. But will the snowboarding ban now end? UPDATED
There are now 13 resorts in the group as the Utah resort joins the group.
It is the first resort in Utah the company has owned and extends its geographical spread across the North America.
Deer Valley is an unashamedly upmarket and luxury resort with prices to match.
It has 2,026 acres of slopes served by 21 lifts.
The slopes start at 2,000m and rise to 2,915m.
There is not much vertical but it has plenty of wide and well maintained groomed runs.
It is unclear if its current ban on snowboarders will continue in the long-run under the new ownership.
Local media is reporting on it and the general feeling is the ban will remain – in the short term at least.
This is the official response from Deer Valley in a statement it has released: “There are no plans to allow snowboarding at this time.”
Deer Valley is one of three resorts in the USA that bans snowboarders.
The others are Alta, also in Utah, and Mad River Glenn in Vermont.
A recent legal challenge in Alta by a group of snowboarders has failed.
The cost of the Deer Valley deal has not been disclosed.
Earlier this year Aspen Ski Co with its financial backers acquired the Intrawest collection of resorts and then added Mammoth, Squaw Valley and other resorts in California.
We reported on the move at time as it now takes on the collection of resorts owned and run by Vail Resorts.
Now pretty much every major resort in the US, except for Jackson Hole, is in one of the groups.
“Deer Valley Resort is one of the preeminent mountain resorts in the world and is a tremendous addition to our existing portfolio,” said David Perry, president and chief operating officer of the new joint venture.
“We could not be more pleased that Deer Valley Resort will be part of our new company, and we look forward to working with the staff and Park City community to carry on the traditions that make it so special,” he added.
Deer Valley bought the nearby Utah resort of Solitude in 2014 as we reported at the time.
Solitude is not part of the new deal.
“Joining this portfolio of resorts will enable Deer Valley to build upon its outstanding traditions and further enhance our ability to provide our guests with a world-class skiing experience. I look forward to working with them as we develop our vision for the future of the resort and the new company,” said Bob Wheaton, president and general manager of Deer Valley. And here is the run down of the resorts in the group:
CALIFORNIA • Squaw Valley • Alpine Meadows • Mammoth Mountain Ski Area • Snow Summit • Bear Mountain • June Mountain
COLORADO • Steamboat Ski & Resort • Winter Park Resort
UTAH • Deer Valley Resort
OTHER US & CANADA • Blue Mountain Ski Resort in Ontario • Mont Tremblant Resort in Quebec • Stratton Mountain Resort in Vermont • Snowshoe Mountain Resort in West Virginia
Here at PlanetSKI we wonder what other resorts in North America it is keeeping its eyes on…
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