VERBIER – PURE ENERGY? THE VERDICT
6th May 2018 | James Cove, Verbier
PlanetSKI has been in Verbier in the summer months to test out the Swiss resort’s marketing slogan, Pure Energy. True or false?
Here at PlanetSKI we are now looking forward to the summer months in the mountains and beyond.
We start our summer coverage by looking back at the experiences and adventures of last year. Here is our 4-days of high altitude action in Verbier, Switzerland.
So does the reality live up to the marketing slogan?
Verbier needs no introduction as a winter ski resort.
It is quite simpy one of the best resorts in the world for advanced skiers and snowboarders with its legendary off piste, steep black runs and challenges a plenty.
But in the summer?
The resort is trying to recreate the same experiences in the summer months.
‘We are making an all-out attempt to make summer in Verbier the same high-octane experience and more and more people are now coming in the summer months,” said Vincent Riba from the resort’s tourist office.
So, is Vincent right?
Check back on the 4-part blog from our editor James Cove as he hit the zip wires, climbed Mont Fort, went on a high-altitude glacier hike and then tried his hand in the Verbier Bike Park.
And just in case you are wondering what James has done after the excitement of Verbier – he’s headed over to Canada for a road trip around the Canadian Rockies.
As you do.
Well, how else does one follow the energy of Verbier?
See here for the main PlanetSKI news page with all the latest stories from the mountains.
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