SKI CLUB GB APPOINTS NEW CEO
23rd July 2019 | James Cove, PlanetSKI Editor
Last modified on January 16th, 2020
He is Ian Holt the current acting chief executive and former treasurer. His appointment comes at a crucial time for the UK’s oldest ski club.
He has been a Ski Club Council member for seven years with the last two as Treasurer/vice-Chairman.
The Club is stressing continuity.
“We are delighted to announce Ian as our new Chief Executive. Having worked closely with him as Treasurer, I am confident he will continue to drive the future of the Club and the continuity he provides together with his knowledge of the Club will optimise his effectiveness in pursuing our goals along with the team and Council,” said the Chairman of the Ski Club, Malcolm Bentley.
“We wish the Club to be ambitious in becoming the focus of British skiing, building our membership base while offering ever-improving products and services to the British skiing community.
“It is a very exciting time for the Club to widen its appeal to a greater range of skiers and snowboarders, whilst remaining true to our heritage and loyal members.”
The Ski Club is facing challenging times as it seeks to keep itself relevant in the modern snowsports world.
It recently announced the end of its on-snow leading service that provoked some strong reaction from members.
Many of its experienced staff have left in recent months.
It has recently sold its club house in Wimbedon and moved to rented premises.
Its historical artefacts are now in storage at De Montfort University, Leicester.
Ian Holt handed them over last year.
Ian Holt replaces Darren Neylon who resigned suddenly back in April after barely a year in the job.
When he was appointed in 2018 I wrote a reflective article about the challenges ahead for the Ski Club.
Many of the issues remain and, if anything, they are now in even sharper focus:
The appointment of Ian Holt comes after 3-month recruitment and selection process led by the executive search consultants, Warren Partners.
Over 100 people applied.
“I am very excited at the prospect of becoming CEO having served on an interim basis for the past couple of months,” said Ian.
“I’ve much enjoyed my time as a Council member and as Treasurer but the chance to take responsibility for developing the next stage of the Club’s future was too great an opportunity to pass.”
Ian is reported to be a hugely enthusiastic skier, being a regular in Val Thorens having first visited over 30 years ago.
He learned to ski as a teenager, mainly visiting the well-known Austrian resorts.
He has also been an active volunteer Rep for the Club.
The Ski Club of Great Britain is the oldest ski club in the UK and one of the first formed in the world.
It was founded in 1903 at the Cafe Royal in Central London.
It has 26,000 members though the average age is now 53-years old and membership has shrunk 1% each year in recent times despite numerous initiatives to grow its base.
It faces a difficult future in changing times.
Last November it issued a radical 3-year plan to double its activities.
Some saw it as a highly ambitous wish list that would be difficult to fulfill.
About Ski Club of Great Britain:
The Ski Club of Great Britain is a not-for-profit snow-sports club which helps members get the most out of their SnowSports experience.
With around 26,000 members, there are hundreds of discounts available on travel, kit and holidays; access to industry-leading snow reports; info & advice on all things winter sports-related and exclusive access to the Ski Club representative offering.
The Ski Club also runs over 300 holidays a year via the Freshtracks and Mountain Track brands.
Membership costs from £67 for an individual, £98 for families, from £30 for members aged under 24 and from £50 for beginner membership.