Ikon Pass Offers a Way to Shred for Sustainability
12th November 2020
Last modified on November 16th, 2020
Lift pass holders in North America can clock up their skier days this winter and the company will plant 22,500 trees in the names of those with the most skier days in each of its resorts.
Ikon has teamed up with American Forests to help create healthy and resilient forests in North America.
The idea is a simple one.
Riders clock up their skier days at Ikon Pass destinations throughout winter 20/21 and watch their stats climb on the Ikon Pass app Leaderboard.
In April 2021, the top 10 Ikon Pass holders with the most ski days from the All Season Leaderboards from each North American resort will have the chance to have 50 trees each donated in their name.
That’s 22,500 trees planted throughout six forest projects.
Ikon Pass holders need to download the Ikon Pass app, create an account and turn on tracking each day on the mountain.
The Ieaderboard track lifts, trails, distance, hours, vertical feet, max speed, altitude, and difficulty of trails skied themselves and against the entire Ikon Pass community.
“Ikon Pass is proud to collaborate with an organisation such as American Forests that shares our commitment to sustainability,” said the Chief Marketing Officer of Alterra Mountain Company, Erik Forsell
“We revel in the opportunity to engage the Ikon Pass community in a way that gives back to the mountains we all love.”
“We are thrilled to have the support of Ikon Pass and its pass holders who recognise that taking care of our forests is essential to a healthy environment and high-quality recreation experiences,” said the President and CEO of American Forests, Jad Daley.
“This commitment of support will help us reforest mountain landscapes beloved by skiers, snowboarders, and other recreationists, from Canada to California, using climate-informed tree planting techniques that will enable these forests to thrive for years to come.”
The Six Projects Involved:
Each winning pass holder will receive:
- A tribute – with honors of shred – on the Lifted blog.
- 50 trees planted in their name.
- An invitation to participate in a tree planting event, pending availability in the local area.
- A commemorative patch for their elevated participation.
For the official rules see here.
The resorts include Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, Arapahoe Basin Ski Area, SkiBig3, Revelstoke Mountain Resort, RED Mountain, Taos Ski Valley and Windham Mountain.
For further details check out the Shred for Sustainability Campaign.