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Tuesday July 10, 2018 - Email this article to a friend

The tour operator's summer programme Lakes & Mountains has won the first Silver-i Award for a certain Austrian adventure.

Inghams' e-biking programme in Kitzbühel, Austria has been recognised at the Silver Travel Awards.

The Silver Travel Advisor awards ceremony took place on Monday, 9th July at the National Portrait Gallery in London.

The Silver-i Award is for a travel company that "has delivered outstandingly for the mature traveller in terms of an idea, initiative or innovation in its marketing, product development or overall operation".
Inghams' e-biking programme was among 14 category entries, and a shortlist of six.
Inghams wins awardInghams wins award

The e-biking craze is now big business in the mountains and hugley popular as we have reported on PlanetSKI.
Eight judges voted and the results were tied, making Inghams a joint first winner with Personal Touch Holidays. 

The category judges:
  • Derek Jones, MD, Kuoni 
  • Mark Palmer, Travel Editor, Daily Mail 
  • Sally Winfield, CEO, Accord
  • Nicola Bradley, Head of Travel, Global
  • John Carter, Broadcaster
  • Derek Moore, Chairman, AITO
  • Lyn Hughes, Editor, Wanderlust 
  • Amie Keeley, News Editor, Travel Weekly
The awards were presented by Classic FM broadcaster, John Suchet.

"This is an incredible acknowledgement of our product and our promotional activity in meeting guests' needs," Head of Inghams Marketing, Louise Newton, said after collecting the award.

"E-biking encourages people of all abilities and fitness levels to access and enjoy the mountains on two wheels.

"Kitzbühel forms part of the world's biggest e-biking region and Inghams is now offering a bespoke guided e-biking programme there to help guests discover it," she finished.

E-biking in KitzbuhelE-biking in Kitzbuhel

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