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SKI COMPANY GOES WILD IN SCOTLAND
Monday September 10, 2018 - Email this article to a friend

The winter sports operator, Ski Solutions, is joining forces with the Cairngorms-based adventure company Wilderness Scotland.






Ski Solutions has supported a management buyout of the company, which is said to be the UK's leading inbound adventure tour operator.

It offers guided 'human-powered' holidays in Scotland, the North of England and Ireland.

They include wilderness walking, cycling, sea kayaking, canoeing and wildlife trips.

Sea kayaking in the Outer HebridesSea kayaking in the Outer Hebrides - photo Wilderness Scotland

 

 

 

 

 

 

 

 

 

 

 

 

The buyout was possible after Ski Solutions secured £3 million from existing investor Mobeus.

It's another expansion for the tailor-made ski tour operator, which is a partner of PlanetSKI.

It has already moved into the cycling holiday market, taking advantage of the increased interest in cycling among Brits and the desire for more active summer holidays.

In acquired two cycling brands - BSpoke (in 2014) and Cycling for Softies (in 2015).

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Now along with Wilderness Scotland and its sister brand Wilderness Ireland, they will form the newly-created Active Travel Group, which will look after 20,000 clients on ski and adventure holidays.

"We are truly excited to bring these businesses together under shared ownership," said the CEO of Ski Solutions, Craig Burton.

Craig Burton, Ski SolutionsCraig Burton, Ski Solutions

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

"Demand for high quality experiential holidays on our own shores is booming, and the addition of Wilderness Scotland and Wilderness Ireland at once balances our current outbound offering with inbound, and unites a team of passionate, talented and entrepreneural ski and adventure travel professionals across the British Isles."

The two businesses will collaborate but will be run independently.

See here for the main PlanetSKI news page with all the latest stories from the mountains.

For the Spirit of the Mountains - PlanetSKI: Number One for ski news

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