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HOW WILL LAST WINTER IMPACT NEXT SEASON? - Jane Peel, Chief Reporter
Thursday September 13, 2018 - Email this article to a friend

Huge amounts of snow in Europe helped the UK ski industry to a successful season after a poor start, according to one of the leading operators.

 

 

 

 

Hotelplan, which owns Inghams, Ski Total and Esprit Ski, reports that its winter didn't get going until January.

The company's Chief Executive, Paul Carter, said early December 2017 was challenging for its ski brands.

"Skiers have long memories," he said in a presentation to the media, looking back to last season and ahead to next.

Paul Carter, HotelplanPaul Carter speaks to the media

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

"We'd had four years of poor snow in December and despite what you guys were saying that there was lots of snow, that didn't have an impact until January.

"It was slow until they knew that the snow was here to stay."

Tignes, FranceTignes, France, early January 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

He says the second half of the season performed really well, with revenues up significantly.

Paul Carter said last winter could hardly have been more of a contrast to the previous one when early headlines had been about a snow drought.

"Instead of not enough snow in the reservoirs, we had stories about people being stranded in resorts and having to be helicoptered out."

Paul Carter Hotelplan presentationPaul Carter reflects on a very snowy winter

 

 

 

 

 

 

 

 

 

 

 

 

READ MORE:

We spoke to Paul Carter after the presentation:

What of next year?

Paul Carter identified Brexit, along with currency and compliance issues, as the biggest challenges for the industry.

"I am more cautious than optimistic," he said. "36 months ago I would have been more upbeat.

"I still hope pragmatism will prevail but I am generally worried that politics is getting in the way of business."

He said a good season would make a big difference to the ski holiday market.

"There is a direct correlation between how much snow there is and how satisfied customers are."

Alpe d'Huez March 2018Great snow = good season

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More thoughts on next season & beyond from Paul Carter:

  • Chalet prices are edging up but many skiers will still choose to go on holiday even if it costs them £70 more a week
  • Chalets will become more exclusive and probably more expensive
  • Seasonal workers will be paid a lot more than in the past
  • More holidaymakers will go self-catering
  • After last year's snowfall, more people will head to the better-value lower-altitude resorts
  • Ski-in-out is becoming less important with many properties offering shuttle services to the lifts
  • Austria & Italy are increasing in popularity with demand up for holidays in Corvara, Selva & Livigno (Italy) and for 4* hotels in Austria
InghamsInghams in Italy last winter

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you're looking for good value resorts, Inghams has compiled its own 'Fab 5' list for the budget conscious:

See here for the main PlanetSKI news page with all the latest stories from the mountains.

For the Spirit of the Mountains - PlanetSKI: Number One for ski news.

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