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GB SNOWSPORT IS BORN - Jane Peel, Chief Reporter
Thursday November 22, 2018 - Email this article to a friend

It was British Ski & Snowboard but now the sport's governing body has changed its name and image. Why? Does it matter?


It's all about showing it's one big family.

GB Snowsport is made of up all Britain's elite snowsport athletes across all the disciplines.

That's alpine, nordic, ski & snowboard cross, park & pipe, aerials, moguls, ski jumping, and the non-Olympic disciplines of telemark and speed skiing.

And now all the Paralympic skiers and snowboarders too.

They were brought into the fold this summer:

The message is 'One Team One Goal'.

That goal has been around for a while.

It's for GB to become a top five snowsports nation by 2030.

GB Snowsport is confident that the results show its ambition is not a crazy dream.

In the last eight years, British skiers and snowboarders have made the podium at every discipline at either World Cup, World Championship or Junior World Championship level.

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"Most people are now aware that we have talented individuals competing and winning across all the major snowsport disciplines," says the Chief Executive, Vicky Gosling.

"Great Britain is already a leading snowsport nation and our new identity brings together these athletes under one brand.

"We have created one elite team which will provide the support, welfare, resources and coaching our athletes need and which will allow them to achieve their goals and ambitions."

The brand is accompanied by a new tagline #GoBeyond

It's intended to emphasise that GB Snowsport is putting everything in place to support its athletes and get them to the top of the podium.

The changes were announced on Wednesday at the same time as it was revealed that the world's fourth ranked snowboard cross racer, Charlotte Bankes, has defected from France and will be competing for Britain with immediate effect:

PlanetSKI asked CEO Vicky Gosling to explain a little more about GB Snowsport's new vision:

See here for the main PlanetSKI news page with all the latest stories from the mountains.

For the Spirit of the Mountains - PlanetSKI: Number One for ski news

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