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ALPS COACH CRASH SURVIVOR FRONTS BEAUTY CAMPAIGN - Jane Peel, Chief Reporter
Monday March 4, 2019 - Email this article to a friend

A seasonaire who suffered 96 per cent burns in a coach crash near Alpe d'Huez six years ago is chosen as a model for Avon.



Catrin Pugh, who's 25 and from Rossett near Wrexham, is the first model with a 'visible difference' to be chosen by the Avon UK cosmetics brand.

She was on her way back to the UK after a ski season in the French Alps in April 2013 when the coach she was travelling in crashed and burst into flames.

Every part of her body except the soles of her feet was burned.

She was one of three passengers seriously injured and was given only a 1 in 1,000 chance of surviving.

She spent eight months in hospital and had 200 operations.

Catrin PughIn the Alps before the crash - photo Catrin Pugh

 

 

 

 

 

 

 

 

 

 

 

 

 



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Catrin was 19 at the time of the accident and had been working as a general assistant for SkiBound, the school ski trips specialist.

She was among more than 50 seasonal workers for SkiBound who were heading back home at the end of the season.

Catrin PughIn the Alps before the crash - photo Catrin Pugh

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The cosmetics company, Avon UK, says it has chosen Catrin to be its first model with a visible difference.

She will be the face of the ‘Perfect Nudes' collection of lip shades which will be launched on 15th March.

"To be a part of a beauty campaign that challenges traditional beauty stereotypes, and the stigma around ‘looking different' is so refreshing," Catrin said.

"I hope that it will open the eyes of people in the beauty and fashion industries, and society in general, that we should be championing a diverse range of role models, especially for young people.

"I hope to inspire others to embrace their appearance, no matter what you look like."

Catrin PughCatrin Pugh - photo Avon UK

 

 

 

 

 

 

 

 

 

 

 

 

 


"For people with a visible difference, the beauty counter can be an intimidating place to go, because most brands champion traditional beauty ideals.

"I love makeup, but the experiences I had at beauty counters following my accident made me want to hide away.

"Through featuring in the campaign, I want to send out the message that it's ok to be different, and that true beauty is about being proud to be yourself."

Catrin has returned to skiing since the crash.

"I have and will continue to ski!" she told PlanetSKI.

"No other feeling like flying down the mountains!"

The decision to use Catrin is part of a commitment by Avon to using more diverse models.

It comes as its own research shows that 80% of women feel too much pressure from the media to be perfect and 60% feel pressured to meet a certain beauty standard.

Catrin PughChanging Faces ambassador

 

 

 

 

 

 

 

 

 

 

 

 


Catrin is also an ambassador for the Changing Faces charity which represents 1.3 million people in the UK who have marks, scars or conditions that make them look different.

For the Spirit of the Mountains - PlanetSKI: Number One for ski news

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