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ALTERRA INVESTS $180M
Wednesday March 6, 2019 - Email this article to a friend

Alterra Mountain Company announces $181 million in capital improvements for its ski resorts for Winter 2019/2020 NEW




Alterra Mountain Company owns 14 mountain resorts in North America.

For the upcoming year, the company has announced it'll invest $181 million in capital improvements across these 14 destinations.

This investment is part of a bigger improvement plan totalling half a billion dollars, through the 2022/2023 season.

What can we expect in the initial investment for the 2018/19 season?
  • $32.3 million towards improved lifts
  • $27.1 million investment in innovation customer-friendly technology
  • $8.3 million towards snowmaking
  • $6.2 million for dining experiences
  • $6.3 million in summer activity investments
Then there's close to $10 million planned for efforts to unlock future potential terrain as well as lift expansions, base area developments, new dining facilities and four-season activity offerings.

At a closer look, what significant changes can you expect to see from resort to resort?

Alterra Mountain Co.Squaw Valley Alpine Meadows






















Squaw Valley-Alpine Meadows, California

The Hot Wheels lift at Alpine Meadows will be replaced with a new high-speed quad, with an extended second leg to the ridge.

This will give skiers and riders quicker access to both the Alpine and Sherwood areas.

High Camp at Squaw Valley will have new surface lifts .

This will improve connectivity with High Camp facilities and enhance the beginner experience.

Deer Valley Resort, Utah

Deer Valley is investing in radio-frequency identification (RFID) technology, speeding up the on-mountain experience.

Furthermore, it'll mean that Ikon Pass holders won't have to visit the ticket window and get straight onto the mountain.

Steamboat, Colorado

Steamboat is replacement of the base to Thunderhead Lodge gondola this year.

It's slated to cost $15m.

The new gondola will reduce ride times and increase capacity up to 3,600 skiers per hour.

Mammoth Mountain, California

Modern snowmaking updates will boost Mammoth's reputation for early-November openings.

With high elevation and snow-making to supplement the natural snow it'll create even better early-season coverage.

Mammoth will undergo a $10 million second phase renovation of the Canyon Lodge, expanding restaurants and skier services.

Alterra Mountain Co.Snowshoe West Virginia






















Winter Park Resort, Colorado

Winter Park is to replace the Sunnyside lift at Mary Jane with a new Leitner-Poma detachable high-speed six-pack.

This will reduce ride time from 8 minutes to under 4 minutes.

Tremblant, Quebec, Canada

A $4 million snowmaking upgrade and expansion will contribute significantly to greater consistency of early-season openings with good conditions.

The destination has future expansions planned.

Alterra Mountain Co.Alterra Mountain Co.



































Stratton, Vermont

Stratton is concentrating on summer activities and is entereing into the mountain resort world of mountain biking.

There's a brand new bike park and trail network in the pipeline.

Snowshoe, West Virginia

Snowshoe is considered one of the best Mountain biking destinations in the region.

So Alterra Mountain Co. is intending to construct new bike trails and features at Snowshoe.

In September, Snowshoe will host the final round of the 2019 Mountain Bike World Cup.

Big Bear Mountain Resort, California

Big Bear Mountain Resort will increase parking capacity for guests.

It's to expand its bike park and improve skier services and dining facilities at the base area.

Blue Mountain, Ontario, Canada

Outdoor family experiences: an elevated forest adventure course is planned, including tree houses, bounce nets and slides.

CMH Heli-Skiing & Summer Adventures, British Columbia, Canada

The beloved Bobbie Burns lodge in British Columbia will experience a $6.4 million ($8.4 million CAD) renovation, redesigning and modernising the guest rooms.

For summer 2019, guests will be able to navigate canyon ledges and glacier-fed waterfalls on the new Zillmer Canyon Via Ferrata, launching at CMH Cariboos.

Alterra Mountain Co.CMH heliskiing





















Alterra Mountain Company's collection of diverse outdoor playgrounds spans six U.S. states and three Canadian provinces:

Each destination's unique character and authenticity is celebrated and supported.

"Alterra Mountain Company's unique year-round mountain destinations offer skiers, riders and summer visitors of all ages from all over the world special, memorable experiences, and each aspect of our business plays a part in bringing the guest back year after year and inspiring a lifelong love of the mountains," the Chief Executive Officer of Alterra Mountain Company, Rusty Gregory, said.

"We are committed to investing in everything from lifts to snowmaking to creative dining experiences, and technology that weaves it all together for a seamless visit."

To ski these 14 resorts, as well as dozens more on just one lift ticket, take a look at the IKON Pass.

It unlocks adventure with access to 38 iconic winter destinations across the Americas, Japan, Australia and New Zealand.
IKONGet them while they're hot
















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