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SNOW MORE STIGMA - Jane Peel, Chief Reporter
Wednesday May 15, 2019 - Email this article to a friend

A top GB snowboarder commited suicide. Now attention is being to being paid to the pressures as a national campaign is launched.

Snowsport England has launched a mental health campaign.

The announcement coincides with national Mental Health Awareness Week which runs until 19th May.

It aims to raise awareness of the issue in skiing and snowboarding.

The issue was highlighted following the death of one of Britain's leading young snowboarders, Ellie Soutter.

She took her own life on her 18th birthday last July.

Ellie SoutterEllie Soutter















Ellie's father, Tony Soutter, set up a Foundation in her name to raise money for young British winter sports athletes and raise awareness of the stresses they face.


The pressures the athletes are under can be enormous.

The campaign, Snow More Stigma, has the backing of some of GB's leading snowsports stars.

They include snowboarder and Winter Olympic bronze medallist Billy Morgan, halfpipe skier Rowan Cheshire and alpine racer, Dave Ryding.

Plus para skiing's double World Champions, Menna Fitzpatrick and Jen Kehoe.

Dave RydingSupport from Dave Ryding - pboto Vanessa Fry Photography














Jen Kehoe & Menna FitzpatrickSupport from Jen Kehoe & Menna Fitzpatrick
















A series of short athlete videos will be released over the coming year to drive awareness of mental health and help end stigma.

"This week is Mental Health Awareness Week and the perfect opportunity to shine a light on mental health issues in snowsports," says Tim Fawke, Chief Executive Officer of Snowsport England.

"Especially as mental and physical health and well-being go hand in hand."

"One in four of us will experience a mental health problem each year, yet many of us are still reluctant to talk about it."

"Our campaign ‘Snow More Stigma' gives people a platform to openly talk, be listened to and be supported."

"Everything from personal issues to the pressures of competing can, and should, be addressed to prevent issues from snowballing. Instead, we are snowballing action to make a change."

Tim FawkeTim Fawke, CEO Snowsport England




















As part of the campaign Snowsport England will be embarking on a roadshow across the country.

It will visit schools, clubs, coaches and events to understand the challenges people face as well as educate on mental health issues in snowsports.

Snowsport England says it wants to connect with enthusiasts, new participants and to develop pathways for future athletes.

Snowsport England Snow More Stigma campaignSnow More Stigma




















Snowsport England is the national governing body for skiing and snowboarding in England.

It aims to inspire as many people as possible to try snowsports.

The organisation runs a series of campaigns over the year to encourage young people to get involved with snowsports.

It includes National School Snowsports Week - which takes place from 24th to 39th June this year - and 30 Days of Snowsport.

For the Spirit of the Mountains - PlanetSKI: Number One for ski news

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