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Tuesday July 2, 2019 - Email this article to a friend

The catered chalet specialist has had a difficult year. Its debts are in the hands of administrators but it will continue operating.

Ski Amis specialises in catered chalets and self-catered apartments in France.

It's been operating in the French Alps since 1989 and has won several awards.

In 2018 it was named Best Chalet and Winter Sports Accommodation Provider at the British Travel Awards.

Rumours had been circulating for a few weeks that the company was about to go into administration.

There have been some big changes in the UK ski holiday industry recently.

There were concerns that Ski Amis might become the latest ski chalet operator to go out of business in difficult trading conditions.


But it's now been confirmed to PlanetSKI that the bulk of the company has been taken over by two existing and one former manager at Ski Amis, who say it's business as usual.

Its debts have been taken over by the administrators, SA Realisations.

Danielle Fenton, Jenni Martin and Nathan Parody have bought the brand name and all the company's assets, including the bookings and leases on the chalets.

The Ski Amis brand will stay but it is now part of Time Of Your Life Travel Ltd.

Ski Amis websiteContinuing to trade

The new owners say they plan to operate with the "old" Ski Amis ethos.

They want to restore the excellent reputation and levels of customer service for which the company became known and loved for nearly 30 years.

"The company was the subject of a transfer of ownership to Travel Marketing Group Ltd (TMG) in December 2018 when the founding directors retired and sold their shareholding," a statement issued to PlanetSKI says.

"After a season plagued by issues in the industry, TMG decided not to continue trading and has entered into an arrangement with the previous management team of Ski Amis, through their new company, to enable it to withdraw.

"Time of Your Life Travel Ltd will continue operating the same chalets and services in a seamless transfer of bookings and client service although they are a totally separate and independent company.

"All existing client bookings will be honoured and there will be no negative impact for any guests with all holidays continuing unaffected by the change."

The new business will continue to be fully bonded by ABTOT to protect customers' money.

Ski AmisSki Amis now owned by Time Of Your Life Travel












The new team of directors have between them 22 years' experience working for Ski Amis.

Managing Director Danielle Fenton is the grand-daughter of the original founding directors.

She grew up with the company and worked in various roles while the company was owned by her parents until they sold it and retired last December.

Nathan Parody, the new Finance Director, has been in management roles with Ski Amis for the past 7 years.

The Operations Director Jenni Martin will continue to run the resort side of the business.

For the Spirit of the Mountains - PlanetSKI: Number One for ski news

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