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CRYSTAL SKI HOLIDAYS AND GB SNOWSPORT ANNOUNCE NEW PARTNERSHIP - James Cove, PlanetSKI Editor
Wednesday September 25, 2019 - Email this article to a friend

They've teamed up to grow participation in winter sports & help fund GB snowsports athletes to the 2022 Winter Olympics & beyond.


Crystal will be supporting GB Snowsport's alpine athletes through the season and in the build up to the British Championships in March 2020.

As one of the partnership initiatives, Crystal will be awarding five athletes a grant of £1,000 each at the British Championships in Tignes.

This money will help fund young athletes training and support the growth of participation in winter sports.

GB snowsports has recently announced it will be hosting the British Championships in Tignes for the next three years.

GB Alpine ChampionshipsGB Alpine Championships in Tignes - photo Vanessa Fry


















 

 

There will also be content created, themed around ‘How to Winter'.

This is Crystal's latest campaign which focuses on targeting and inspiring people who are new to ski to take up the sport.

Everyone is different in their lifestyles and holiday preferences and this campaign recognises and talks to the needs of different skiers so everyone can enjoy the mountain.

The partnership also includes a competition to win a ski holiday to Tignes during the Championships, where the winner will get a chance to meet athletes and see them compete.

GB alpine ski championships in TignesAt the GB alpine ski championships in Tignes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

"We are excited to be teaming up with GB Snowsport and look forward to inspiring the next generation," said the Managing Director of Crystal Ski Holidays, Chris Logan.

"At Crystal we are passionate about wanting to grow the enthusiastic base of skiers and snowboarders in the UK and to support developing winning athletes.

"Learning to ski or snowboard is a real skill and we all have different stories of our experiences. By working with athletes to hear their stories we hope that the next generation will be inspired to take up the sport.

We will hopefully be seeing future stars holidaying or competing on the mountain in the coming years."

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Activity will also include sharing ambassadors' stories highlighting the drive, determination and pure talent on show.

The ambassadors' stories will be shared through Crystal's social media platforms, giving insight into the raw talent these up-and-coming snow sport athletes have.

Vicky Gosling, Chief Executive Officer of GB Snowsport said:

"We are incredibly excited by the partnership we've developed with Crystal and are really looking forward to them joining us on our exciting journey.

It is important that we all look to the future and I believe that the grants will highlight the positive work we are both are doing to grow participation in winter sports."

CRYSTAL SKI HOLIDAYS

Crystal Ski Holidays offers holidays to 13 ski destinations in over 120 resorts from 23 UK airports including flights, accommodation and transfers as standard.

Customers can book online at Crystalski.co.uk, through the UK based contact centre on 020 8610 3123, at a TUI retail shop or at one of 5 Indoor Snow Centres across the UK.

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