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CRYSTAL SKI HOLIDAYS LAUNCHES NEW CAMPAIGN - HOW TO WINTER
Saturday September 28, 2019 - Email this article to a friend

The UK's largest ski tour operator has launched a campaign to inspire skiers as the season gets closer.






The ‘How to Winter' campaign talks to different styles and ski personalities, and celebrates the many different ways to enjoy the mountain.

Everyone is different in their lifestyles and holiday preferences.

This seasons campaign recognises and talks to the needs of different skiers.

"Whether it's a trip with friends, family or even setting off solo or you are staying in a half-board hotel, self-catering apartment or a cosy chalet, the ‘How to Winter' videos highlight all the reasons to choose a Crystal Ski Holiday," said a statement from the company.

"If you're new to the slopes or a pro on the pistes there is relatable content to appeal to all igniting the love of ski holidays."

Over the winter Crystal is haring five videos in total to inspire customers throughout the season.


These videos are:
  • How to explore the mountain,
  • How to live the chalet life,
  • How to look like a pro,
  • How to pack,
  • How to après.

The remaining videos will appear at different stages throughout the winter.

"We know that searches of ‘how to' are growing year on year and there is a trend in online behaviour for people wanting to learn new skills. With these inspirational videos we want to be at the forefront of people's mind so that when they think ski, they think Crystal," said the Head of Marketing at Crystal Ski Holidays, Lucy Black.

"We recognise there's lots of different ways to enjoy the mountain and because Crystal has the widest choice of ski holidays in the market and offer over 120 resorts for our customers to choose from there is something for everyone. There's no one way to winter but however you do it, do it with Crystal."

About Crystal Ski Holidays

Crystal Ski Holidays is the leading ski holiday tour operator in the UK, with more than 35 years' experience of providing ski holidays in Europe and North America.

Crystal Ski Holidays offers holidays to 13 ski destinations in over 120 resorts from 21 UK airports including flights, accommodation and transfers as standard.

Customers can book online at crystalski.co.uk, through the UK based contact centre on 020 8610 3123, at a TUI retail shop or at one of 5 Indoor Snow Centres across the UK.

Crystal Ski Holidays is part of TUI UK & Ireland and TUI Group of companies, the world's number one integrated tourism business, operating in 180 countries with 31 major source markets and over 30 million customers.

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