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Monday October 28, 2019 - Email this article to a friend

That's the claim from a UK snowsports travel agent and is backed up by our observations here at PlanetSKI.

The flexible self-catering holiday continues to see growth and operators are offering more choice to meet growing demand.

Luxury Chalet Book has seen growth in high-end, self-catered accommodation double over the past three seasons.

For British skiers and snowboarders, the chalet holiday in the Alps is still the number one choice when it comes to booking accommodation.

During the past two years there's been a rise in self-catered chalets that offer guests a flexible type of accommodation that can include a variety of extra services built around the needs and wishes of the guests.

Luxury Chalet Book has seen the percentage of its self-catered chalet bookings double over the past three seasons too.

"We've seen huge growth in the flexible chalet market driven by a variety of factors," said Managing Director of Luxury Chalet Book, Simon Gill.

"Firstly the expectations of our customers are continuing to grow - they are looking for exceptional properties with the kinds of services and facilities they might be used to in top hotels.

"Having the flexibility to choose whether you want to hire a professional chef for the week, cook for yourself, go out for dinner or arrange food delivery services - or a combination of those things, offers an increasingly attractive ski holiday experience".

Chalet holidays get more flexibleChalet holidays get more flexible















This change in the habits of ski holiday bookings has provided opportunities for third party service providers to flourish.

One of those is British owned company, Huski - a food delivery service that has benefited from this changing model.

"Flexibility is the new luxury. Since we launched we have grown at well over 100% year on year, mainly driven by the consumer that doesn't want a generic apartment in a faceless block, and also wants more control of what they eat," said the Managing Director of Huski, Paddy Griffith.

"It has been compounded by industry shifts and market forces like Brexit, new legislation and increasing staff costs. The most noticeable wider insight in all this is that it is being driven by the higher end consumer, it's not about price".

PlanetSKI sampled the Huski product last winter:

See here for further details about Huski in an earlier PlanetSKI story:

Huski serviceHuski service















It is also reflected by people using different way to book other services such as ski lessons and ski hire.

Instead of using the company's recommended by their chalet provider people are going on line and doing it themselves.

Using companies like Maison Sport to book an instructor and Intersport for equipment hire.

Some are effectively de-packaging the package holiday.

Luxury Chalet Book offers a wide number of chalets across the Alps and in North America and specialises in upscale properties that offer the kind of flexibility customers are increasingly after.

Chalet holidays get more flexibleChalet holidays get more flexible


Founded in 2014 by Simon Gill, Luxury Chalet Book is a leading travel agency specialising in chalet accommodation and holidays in over 50 ski resorts in Europe, North America and Iceland.

With more than 700 properties available to choose from, Luxury Chalet Book offers one of the most comprehensive chalet holiday portfolios available for discerning skiers.

The team is led by Simon, who has worked in the chalet holiday business for over 15 years, and his wife Nicola.

Some of the key resorts on offer include Courchevel, Morzine, Meribel and Val d'Isère in the French Alps, Verbier, Zermatt and Nendaz in Switzerland plus St Anton and Lech in Austria. Other resorts with a more exclusive feel, such as Crans-Montana (Switzerland), Zürs (Austria) and Cortina d'Ampezzo (Italy) also feature.

In North America Revelstoke (Canada), famous for its light powder snow and heliskiing opportunities features alongside the more famous Whistler, whilst in the US, Crested Butte, the original Wild West town with great skiing for all levels, has two luxury catered options available.

The more unusual destination of Tröllaskagi, Iceland, on the mountainous Troll Peninsular, is perhaps more suited to the adventurous backcountry skier looking for touring, cat and heliski options with spectacular coastal views - a luxury 28 person chalet awaits between the months of March and May.

For the Spirit of the Mountains - PlanetSKI: Number One for ski news

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