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World Snow Day
Thursday January 5, 2012 - Email this article to a friend

The inaugural event takes place on January 22nd and has 225 activities in 39 countries. So what exactly is World Snow Day?

It aims to encourage children aged form 4 to 14 to take up or continue skiing and snowboarding. It is run by FIS and aims to introduce the next generation to snowsports.

There is a winter wonderland in the heart of Tokyo; free ski and snowboard lessons across Poland; the Snow and Ice Festival in China; free skiing and snowboarding for kids under 12 in Lake Louise, Canada; Winter Sports Festival in Lake Placid USA; free ski and snowboard lessons India; and a world record attempt in La Molina, Spain.

Countries participating include America, Switzerland, Austria, Canada, Finland, Germany, Great Britain, Kazakhstan, Norway, Poland, Sweden, Turkey, Pakistan, India, Japan, Iceland, Australia, Russia and Spain.

The event's motto to 'Explore, Experience and Enjoy the Snow' will be consistently shared across the world, whilst the worldwide festivities will adhere to the unique identity of each location.

The World Snow Day 2012 will be the first event to be conducted on a global scale, joining the worldwide community in celebrating snow sports as part of a healthy lifestyle, and to foster global awareness of the importance of nurturing the natural environment.

From the 1st January 2012, FIS will also be partnering with the European Broadcasting Union (EBU), Eurosport and Infront Sports & Media to broadcast a World Snow Day TV trailer across the globe.

In addition, a virtual World Snow Day promotional campaign has been launched where activities will be featured on the various FIS websites and social media channels for the final days leading into the inaugural event.

For more information on World Snow Day please visit www.world-snow-day.com.

Reporting by FIS

For the spirit of the mountains

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