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World Snow Day takes place
Wednesday January 23, 2013 - Email this article to a friend

The 2nd edition of the World Snow Day took place in spectacular fashion on 20th January 2013. 435 Organisers in 39 countries staged events that brought children and their families into a friendly and fun environment to celebrate all things on snow.

One resort involved was St Anton in the Austrian Tirol.

28 Children from the SOS-Children village in nearby Imst were invited to experience a day in the resort.

While the beginners' group went out with instructors from the Ski School Arlberg, the other children in smaller groups enjoyed skiing down the slopes of St. Anton am Arlberg.

The Arlberger Bergbahnen organised free lift passes and the shop, Intersport, free Ski and Snowboard equipment. The children had a delicious lunch at the MooserWirt and in the afternoon a sweet snack at seitenBlick restaurant.

"All in all, the children from the SOS-Children village in Imst had lot of fun and an unforgettable adventurous day," said a spokeswoman from the resort.

World Snow Day event in St AntonWorld Snow Day event in St Anton












The same type of event with children from SOS Children's Villages took place in Megeve, Chamonix and Lech / Zürs.

Other examples of events that took place last Sunday include 'Apen Bakke' (Open Day) in Norway, where 99 resorts across the country opened their doors to an estimated 120,000 participants for a day of free skiing and snowboarding.

Cortina d'Ampezzo in Italy where organisers created a "feel like a champion day" for more than 250 children in conjunction with the ladies' FIS Alpine World Cup races. There was skiing and snowboarding across Iceland's ski resorts.

There were 20 children's cross-country events around Poland; a children's snow city at the World Snow Forum in Novosibirsk in Russia.

'Mountain in the City' in Québec City in Canada and skiing and snowboarding lessons at the indoor snow dome in Auckland, New Zealand.

There was a  freestyle ski exhibition and children's snow play area with 15'000 visitors in the heart of Tokyo, Roppongi (JPN); refugee children's visit to the snow organized by university students in Kufstein in Austria and free skiing, snowboarding and ski school lessons for children across the 4 Valleès resorts of Verbier, Nendaz, Thyon and Veysonnaz in Switzerland.

"What we saw on the 2nd World Snow Day is nothing short of spectacular. The dedication and creativity of the local Organisers has been outstanding and our sincere congratulations go to all of them. We would also like to thank the children and their families who participated in the event of their choice," said FIS President Gian Franco Kasper.

" We hope they not only had an exciting day but also a positive experience to remember for years to come. Moreover, FIS thanks its World Snow Day partners European Broadcasting Union, Eurosport, Infront Sports & Media, Milka, Intersport, Best of the Alps and Sanetta for their great cooperation and support." 

Events even took place in the UK.

In Cairngorm in Scotland 1,500 people turned out for World Snow Day.

There were 56 beginners having free skiing or boarding lessons and equipment hire being offered by the resort in association with The Ski and Snowboard School on a first come first served basis.

Aspiring skiers and boarders were queuing outside the ticket office from before 8am to grab one of the free lessons on offer.

Many had travelled for two or three hours to participate and enjoyed their first taste of snowsports despite the low temperatures.

There was a dual slalom course for more experienced skiers.

Sadly the free piste machine tours had to be cancelled due to the very low temperatures that were made worse by the windchill.

The  LASS 'come shred with me' girls shred day for female snowboarders however went ahead in spite of challenging conditions and was enjoyed by participants from Edinburgh, Glasgow, Aberdeen and Orkney.

Lauren MacCallum, Snowsport Scotland Development Officer, said "There was a really positive atmosphere on the hill and the twenty participants had a great time. We are looking forward to running another event like this later in the season."

Commenting on World Snow Day as a whole, CairnGorm Mountain marketing manager Colin Kirkwood said: "Along with other Ski-Scotland resorts we were delighted to be able to participate in this worldwide celebration of snow by getting some newcomers to the sport onto boards or skis for the first time. It is particularly gratifying that so many of them reported positively on their experience despite the very cold conditions and said that they could not wait to come back and have another go."

Early reports from organisers indicate that the number of participants in 2013 will near 300,000 globally.

Across the two editions of FIS World Snow Day that have now taken place, 660 events have been staged to bring children to the snow.

Over the next months, FIS will be working with Organisers to prepare a Final Report on the 2nd edition.

World Snow DayWorld Snow Day












The overall FIS campaign seeks to ensure that snow sports remain relevant for the younger generations. 

For the spirit of the mountains




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