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Friday August 16, 2013 - Email this article to a friend

A new initiative to encourage more people in the UK to take up snowsports is launched next month. A lack of new blood is the biggest long term problem facing UK snowsports.

The campaign hopes to get novices or people that have not skied or snowboarded for a while to visit the snow centres and slopes across England.

It will offer taster and development sessions.

It typically offers 6 hours of instruction split over 6 weeks and is all-inclusive so there is no extra for equipment hire and lift passes. 

Prices vary between the snow centres and artificial slopes.

The slopes participating include Castleford Sno!zone in West Yorkshire, 
Chill Factore in Manchester, Rossendale in Lancashire, Kendal in Cumbria, 
Sheffield Ski Village, The Ackers in Birmingham, the 
Gloucestershire Ski and Snowboard Centre, the Hemel Snow Centre  in Hertfordshire, Alpine Snowsports Centre in Aldershot and the Norfolk Snowports Centre.

A falling number of people taking up snowsports and less children starting to ski and snowboard is one of the most serious long-term problems facing the snowsports industry.

The latest Crystal Ski Industry report said the school and student market fell 2% last season from 117,700 in 2011/12 to 115,700 in 2012/13. 

The schools market was relatively stable up to 2010 but it has now fallen 11.3% in three years.

Pressures on family finances and the numbers of other school trips available is to blame.

In general skiing and snowboarding has been on the decline in recent years and other nations are addressing the problem too, as we have reported in this earlier feature on PlanetSKI.

This initiative hopes to do something about it and get youngsters to try skiing and snowboarding.

Here at PlanetSKI we fully support the campaign and encourage everyone to have a go if they are interested. Bring a friend too.

We will be visiting the Snow Centre at Hemel Hempstead at the beginning of next month with a skier who has not been for many years to see what he makes of the new idea.

The Winter Olympics at Sochi next February will focus attention on snowsports and the campaing hopes to capitalise on this.

With the potential of the GB Freestyle team to bring back some medals attention will focus on those who train indoors in the UK - the so-called 'Fridge Kids'.

Indoor snow centres are hoping to benefit from the exposure and possible medal success.

Here on PlanetSKI we will be meeting the GB Freestyle Team next month at the ChillFactore in Manchester and will bring you the lastest news and interviews with our new generation of riders.

The initiative is run by Snowsport England and backed by the Tirol tourist board. 

Go ski go boardGo ski go board







The Tirol region of Austria is a main partner of PlanetSKI.

For more information, visit

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