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Ski brochures arrive
Sunday July 13, 2014 - Email this article to a friend

They are beginning to drop through letterboxes and into inboxes. We have just received details from the family ski specialist, Esprit Ski.

Esprit Ski specialises in family ski holidays to a range of mid-market resorts in France, Austria and Italy.

It has three new products for the season of 2014/15; a new baby and toddler club, Xtra Chalets and holidays to Whistler.

It has 32 years of experience and is one of the main companies in a highly competitive area; the family ski holiday.

New legislation preventing parents taking their children out of school has had its impact; see here for an earlier PlanetSKI article on the subject.

However with the UK economy showing distinct signs of improvement and a stronger pound there are some grounds for optimism in the family ski market.

The brochure form Espirt Ski, that is a partner of PlanetSKI, offers an interesting insight.

Cost and value for money are top of the agenda.

"It's exciting to see more families skiing as the Pound strengthens. We continue to push hard to make ski holidays more affordable with our established 'Esprit Family Saver' offers, plus our new Baby And Toddler Week initiative for the youngest families," said the head of marketing for Esprit Ski, Moira Clarke.

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New this winter are specially designated Baby And Toddler Weeks that are aimed at the pre-school family and for parents not affected by the new legislation; they have been dubbed, BAT weeks.

They run in all resorts on the weeks of 11th, 18th, 25th January and 1st & 22nd February.  There are special toys available and specialist care for babies and toddlers.  There are savings of up to £479 per family with free infant places and half-price child care.


Esprit Ski is also offering, so-called, 'Xtra Chalets' where one in St Anton and another in Obergurgl have been spruced up.

The 'Xtra' elements these chalets now offer, over and above the norm, include a full-service residents-only bar, an extended afternoon tea buffet, and a cheese-course to round off dinner.

Also new for Esprit Ski are family holidays to Whistler in Canada.

These are suitable for older children and are focused on the school holiday dates at Christmas, New Year, half-term and Easter, and are featured in a dedicated separate mini-brochure. There is no normal  Esprit child care service attached.

One celebrity customer of Esprit Ski in the 4-time Olympic gold medal rower, Sir Matthew Pinsent; we spoke to him about the company and the joys of family skiing at the London Ski & Snowboard Show last Autumn.

In the 2014/15 brochure are Esprit Ski Savers that offer a range of money-saving and added value opportunities, from free children's ski-hire (including free helmets for all children), thousands of free child holidays, discounted lift pass offers, and up to £140 per couple Cash-Back discounts for early bookings.  

The offers can be combined with BAT Week offers to create savings of up to £920 for a family of four. 

Esprit's child care services for children from 17 weeks to 12 years continues, from exclusive Esprit Nurseries in every resort, to dedicated ski classes for Esprit children only, with a maximum of only six or eight children per instructor, depending on children's ages.

There are a multitude of deals, discounts and special offers available.

Here is one such offer for those wanting to get away pre-Christmas.

Ski holiday prices start from £1,480 for a whole family of four (just £370pp), based on £599 per adult at Chalet Karine in Les Gets, France, departing on 14th December 2014 with £80 per couple Cash-Back, one child 5-10 years FREE, and a second 5-10 year old with a 40% discount.

For more information of what is in the brochure then see here.

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For the spirit of the mountains

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