News Headlines     |     
Mar
5

Email

New direct ski flight from UK to Utah
Saturday March 5, 2016 - Email this article to a friend

It will operate 3 times a week during the winter from Heathrow direct to Salt Lake City, USA. With Utah’s main ski areas within an hour it could be a game changer.

Delta announced a direct flight in the summer as we reported back in August 2015.

The airline hinted that it might extend the service but stressed no decision had been taken and that it might be a way off.

No formal announcement has been made but we understand the decision has been taken and negotiations are taking place with regard to which days the service will run and the landing/take-off slots.

The ski resorts of Park City, Deer Valley, Alta and Snowbird are just a short journey from the airport. The other smaller resorts of  Brighton, Solitude, Snowbasin and Sundance are also within easy reach and worth a visit.

This winter Canyons and Park City, both now run by Vail Resorts, merged to create the largest ski area in the USA.

See here for our story as the linking lift opened this season.

"Ski Utah is very excited about Delta Air Lines' new non-stop flight from Heathrow to Salt Lake City. We've waited a long time for this flight and I'm confident that it will help increase the number of British skiers coming to Utah," said the VP of Marketing & Operations for Ski Utah, Raelene Davis.

"I'll be on the inaugural flight from Salt Lake City to London April 23 and am looking forward to making the return flight a few days later. This really is going to be a game changer for Utah in regards to promoting our great ski product to the British skier and snowboarder," Raelene added.

Some British skiers and snowboarders wanting to ski in North America were put off by no direct flight and instead chose to fly to the resorts of Colorado in the USA with a direct flight to Denver.

Or they chose the flight to Vancouver in Canada that gives access to Whistler and other resorts in British Columbia, Canada, plus those in California.

UK tour operators have welcomed the news of the direct service for next season.

"Our team has been on the ground in Utah exploring the region this winter, and we are excited to learn of this development. We will be taking a close look at the opportunity this presents our skiers and boarders for the 2016/17 season," said the managing director of the specialist operator, Ski Solutions, Craig Burton.

The UK's largest ski tour operator, Crystal Ski, is equally excited by the news.

"This is a very significant development and will give easier access to some of the best resorts in the USA.  With the merger of Canyons and Park City an area that is comparable in size to some European ski areas has been created," said Marion Telsnig from Crystal Ski.

"They are a short distance from Salt Lake City airport that now has a direct flight from London so it can only make the area more attractive to British skiers and snowboarders," she added.

Some analysts believe the direct flight could mean the resorts in Utah, especially Park City might threaten the dominance of Whistler in Canada.  Whistler is easily the most popular North American with British skiers and outsells all the rest.

Here at PlanetSKI we are not so sure.

Whistler has a huge lead over its rivals with a well-oiled marketing machine behind it, plus a keen and competitive pricing policy.

It remains an aspirational choice for many and one people want to tick off their list.

Currently the exchange rate with the Canadian dollar is also far better for Europeans than the US dollar.

However news of the direct flight to Salt Lake City, coupled with the current changes taking place in the resorts, could lead to a shift.

Especially if the One Waasatch project, that would see more of the resorts in Utah linked, ever becomes a reality.

See here for an earlier PlanetSKI story on the idea.

Whatever happens in the long-run we expect to see British numbers rise in the coming few years if the flight prices are competitive and the timetable is favourable. 

Here at PlanetSKI we will let you know further details when we get them.

A team from PlanetSKI last visited Utah in 2012 - see here for our stories from the time as we looked at the legacy of the 2002 Winter Olympics 10-years on.

See here for the main PlanetSKI news page with all the latest stories from the world of snowsports.

For the spirit of the mountains

Related Articles

ONE SKI HOLIDAY, TWO RESORTS (Tuesday November 12, 2019)
FANCY A SHORT SKIING BREAK AT XMAS? (Tuesday November 12, 2019)
CRYSTAL SKI HOLIDAYS FOR WINTER 2020/21 GO ON SALE (Saturday November 9, 2019)
TAKING THE TRAIN TO ITALIAN SKI RESORTS (Wednesday November 6, 2019)
IS THIS THE WINTER TO TRY CLUB MED? (Monday November 4, 2019)
FANCY A CITY AND SKI BREAK? (Monday November 4, 2019)


With thanks to our main sponsors...

Platinum partners

Bronze partners