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Scottish resorts claim success after bad start
Friday June 10, 2016 - Email this article to a friend

It was a difficult winter with poor snow and revenues were down on the previous seasons. However the Scottish snowsports industry is putting on a brave face.

Scotland's five mountain ski areas have reported a total of 207,770 'skier days' for the season of 2015/16.

The five mountain ski areas operated for a total of 404 days during season 2016 - the previous two seasons saw 463 and 441 days respectively.

Although fewer days were lost to storm conditions this year, the late start did have a significant impact.

Ski-Scotland claims almost £21m was generated for the Scottish and UK economy.

This benefited not only the snowsports areas but also local businesses including accommodation, places to eat and drink, shops and filling stations.

It is estimated that £16.8M was spent in these local businesses with a further £4.1M going to the ski resorts.

"We are delighted with these figures. Although they are lower than last season, they are much better than anticipated, given the late start to the season. This year, the season did not start until mid-January, as opposed to last winter, when our first ski areas were open by mid-December," said Chair of Ski-Scotland, Heather Negus.

On average across the resorts there were more skiers each day - 514 per day in 2016 compared to only 497 for season 2014-15.

 - 'Skier day' means one person who skis/boards on one day - many are serial visitors and are counted each day they enjoy their snowsports.

- Snowsports form a significant part of Scotland's winter tourism economy; for each £1 spent at a ski area, a further £4 is spent "off the hill" in local businesses such as accommodation, places to eat and drink, shops, filling stations etc. Since season 2009-10, Scotland's snowsports areas have hosted more than 1.7M 'skier days' which, using current data, have generated over £176M for the national economy.

- Ski-Scotland is the marketing partnership which has promoted snowsports in Scotland collaboratively for around 30 years. It comprises the five mountain ski areas (CairnGorm Mountain, Glencoe Mountain, Glenshee, The Lecht and Nevis Range), the sport's governing body Snowsport Scotland, indoor real-snow centre Snow Factor in Glasgow and VisitScotland, the country's tourism agency.

  • Scotland's five mountain ski areas are:

o    CairnGorm Mountain, near Aviemore
o    Glencoe Mountain Resort between Tyndrum and Ballachulish
o    Glenshee Ski Centre between Blairgowrie and Braemar
o    Nevis Range, near Fort William
o    The Lecht Ski Centre, between Strathdon and Tomintoul

See here for the main PlanetSKI news page with all the latest stories from the world of snowsports.

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