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Monday March 13, 2017 - Email this article to a friend

The 4th International Ski Travel Market ends in Cortina, Italy, as buyers and suppliers in the worldwide snowsports industry meet to do business. And maybe even arrange your resort for next winter.

The event is now in its 4th year and has seen an increase in participants with 145 delegates attending from across the global snowsports industry.

They come from the US, UK, Russia, Germany, Austria, Switzerland, France, the Netherlands, Denmark and China.

They hold a series of pre-arranged meetings with a 20-minute time limit; think speed-dating for the ski industry.

It is certainly quick:

Over 1,700 meetings took place across two days.

It is where the ski holidays of thousands are planned and booked as the deals are done.

This room is where your holiday for next season might be first set up.

Main meeting hallMain meeting hall
















It has been run by Reed Exhibitions for the past three years but has now been taken over by one of its founders, Luke Boulton, who left Reed Exhibitions to run it.

"Our aim at ISTM is to facilitate unity in our industry and to help grow the snowsports market overall so people chose a winter holiday over a beach holiday, a city break or perhaps a cruise. We obviously compete with each other, but we need to grow the market by working together, " said Luke Boulton in his opening remarks to delegates.

"We need to work together and fight for our wintersports industry," he added.

Luke Boulton, ISTMLuke Boulton, ISTM
















Luke Boulton, ISTMLuke Boulton, ISTM
















The theme was taken up by Gabreilla Talamini, head of marketing for Cortina.

"We need to build business relationships and friendships not necessarily for today or tomorrow but for the future and ISTM is here to do just that. It is all about co-operation and added value," she said.

UK operators attending include Crystal Ski, Inghams, Scott Dunn, Ski Solutions, Zenith Holidays, Ski Independence, Ski Club Freshtracks and Ski Weekends.

All have said this year's event is the best organised so far.

Dan Fox is the managing director of Ski Weekends and this is his first time at the event.

"It has been worthwhile attending and has been better than I expected. There is a good range and diversity of suppliers and it is more intimate than some of the other industry events like Grand Ski in France so more meaningful conversations can take place," said Dan.

"It is a good venue and well organised though I would have liked to have seen a wider selection of hotels including 3* ones," he added.

PlanetSKI's  editor, James Cove, has been hosting the industry forums at ISTM since its inaugural year at Kitzbühel, Austria, in 2014.

-  Kitzbühel 2014

-  Davos 2015

-  Sölden 2016

He is once again in attendance.

"It has been interesting seeing the event grow year or year and, once again, there has been steady growth in numbers.  I will be updating this blog with further news about how the season has gone so far and what the future holds so do check back for that," said James.

PlanetSKI's senior reporter, Katie Bamber, is also in Cortina and she will shortly be reporting on the historic town of Cortina in The Dolomites and then checking out the skiing.

See here for the main PlanetSKI news page with all the latest stories from the world of snowsports.

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