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CHINA COULD SEE 300m PEOPLE ONTO SNOW - James Cove, PlanetSKI Editor
Friday June 16, 2017 - Email this article to a friend

That's the hope of the International Ski Federation as interest in skiing rises. It teams up with partners to try to make it happen.

With Beijing hosting the 2022 Winter Olympic Games interest in snowsports mushrooming.

The Federation has launched a new initiative called "Get into Snow Sports" that will aim to bolster grassroots snowsports and has teamed up with the Chinese Ski Association and Beijing Sports University.

It has partnered with the marketing company, Alisports, that will handle the marketing, promotion, selling and organisation of the campaign.

The first target is 30m people with a long-term aim to get 300m skiers and snowboarders out on snow.

The International Ski Federation, FIS, is the world governing body of snowsports.

It will provide the expertise, with the FIS Academy and World Academy of Sport delivering capability, scalable capacity and certification systems for the programme.

"We are delighted to be able to develop this relationship with such a respected partner, Alisports. Over the past 15 years we have seen the organic growth and popularity of snow sports in China with many innovative events such as the FIS Big Air and Aerials World Cup events hosted in the Birds Nest," said the FIS Secretary General, Sarah Lewis, who is currently in Beijing.

"This grass roots ‘Get into Snow Sports' development programme builds on the work FIS has achieved through our ‘Bring Children to the Snow' campaign and the annual ‘World Snow Day' and the Chinese Ski Association's engagement in these initiatives is a key driver in taking this important step to create "Get into Snow Sports - China," she added.

"Get into SnowSports" programme will focus on standardised scientific training to turn one-and-done consumers into consistent sports practitioners. This partnership will look to provide better opportunities for even more ordinary people to embrace the Winter Olympics spirit, to fall in love with snow, to fall in love with exercising," said the Alisports founder and CEO, Zhang Dazhong.

Specific details have not been revealed.

Many of China's current ski areas see little natural snow.

Gauranteed cold temperatures means artificial snow remains but there is very little precipitation for nature's flakes to fall.

Nanshan, ChinaSkiing in China
















The images below were taken by PlanetSKI reader, Benedict Lapeyrere, when she lived and skied in China a few years ago.

Nanshan, ChinaNanshan, China
















Nanshan, ChinaNanshan, China

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