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Monday June 26, 2017 - Email this article to a friend

Tributes continue to pour in for Frank McCusker who died of a heart attack on a cycling trip last weekend. He was 55. PlanetSKI reports. UPDATED


Frank had been in the job since 2012 and his death has come as a shock to all in the UK snowsports industry and wider ski world.

"A huge shock" was how one senior figure at the Ski Club put it.

He was on an annual 2-day weekend cycling trip with friends and had a heart attack as the group was cycling back on Sunday to Oxfordshire where he lived.

Friends gave him immediate first aid at the scene and the emergency services were called but were unable to resuscitate him.

The Club has issued a statement on its web site:

It is with deepest sorrow that the Ski Club of Great Britain confirms the death of our Chief Executive Frank McCusker on Sunday June 25th 2017 at the age of 55.

We are all in shock at this tragic news and the loss of a valued friend and colleague.

Our thoughts are with his wife Stephanie and his children, Archie and Mollie.

"Frank was a highly respected figure within the Snowsport Industry and will be sorely missed by so many people," said the Chairman of the Ski Club, Rob Crowder.  

"Frank was a kind, thoughtful and passionate colleague who respected everyone's opinions and was keen to bring the Ski Club to new audiences in the digital age. He will be greatly missed by all at the Ski Club of Great Britain," Rob added.

Rob Crowder was at The Club's office in Wimbledon on Tuesday talking to staff and he met senior managers to discuss the way forward.

The Club will not be appointing an interim CEO in the immediate future and the senior managers of each department will contine to run the day to day business of the Club.

The Club's governing council will meet shortly to plan for the future.

PlanetSKI passes on our deepest condolences to his family, friends and all those at The Ski Club.


PlanetSKI's editor, James Cove, pays a personal tribute:

  • Phil Smith - Our heartfelt sympathies to Franks family and all those at the Ski Club. I've worked with Frank on the Leaders Course since he was appointed Chief Executive and it was an honour. A man with integrity who would listen to everyone without bias. He was a lovely man. When I heard the news I was in Val D'sere on the glacier skiing and took a few moments to look at the snow and think of Frank. I then had a run in his honour. It was an honour and a privilege to have known him and worked with him. The snowsports industry will miss him.
  • John Crosse Too young, too sad😰
  • Eamonn O'Murchu Sad news....RIP Frank
  • Emily Sarsfield So sad...Thoughts are with you, family & friends x

See below for a separate page on PlanetSKI with dozens and dozens of tributes from across the snowsports world:

Selection of tributesSelection of tributes



















Feel free to pay your tribute on the PlanetSKI Facebook page and read the thoughts and memories of others: PlanetSKI Facebook page.

Tributes pour inTributes pour in















Frank was seen by many as a welcome breath of fresh air after he took over 5 years ago.

His task was to grow the membership and take the Club forwards.

See here for our story from May 2012 when he was appointed.

 He didn't have a background in the UK snowsports industry and that was seen as  his strength.

He brought in new ideas to try to bring a seemingly old-fashioned ski institution into the modern day.

He faced enormous problems after the French authorities cracked down on its Reps/Leaders' programme during his tenure in office.

He also oversaw the selling of The Club's HQ in Wimbledon. 

Some saw it as selling off the family silver but others saw it as a shrewd move for the future to realise its assets.

This money will now be ploughed into other projects.

He brought The Club forward in the digital age and after falling membership in recent times it rose last year.

One of his passions was supporting the GB disabled athletes and promoting the snowsports industry as a whole.

He helped establish a fund so holiday skiers could contribute to the GB team and help them achieve sporting success.

Frank McCusker, RIPFrank McCusker, RIP

















He was also a judge on the World Snow Awards.

Frank (first left) judging World Snow AwardsFrank (first left) judging World Snow Awards
















"Tragic news. One of life's good, decent people has left us. My thoughts are with his family and friends," said the chairman of the judging panel, Henry Druce.

Recently Frank introduced a new insurance policy for members that has proved popular and oversaw the purchase of the specialist off piste holiday company, Mountain Tracks, at the end of last year.

The Club has put out a message that it is business as usual and the policies he has introduced will carry on.

He leaves a large gap in the organisation that will be hard to fill.

In the meantime a post mortem examination is to be carried out and after that funeral arrangements will be made.

Today, Wednesday 28th June, would have been his 56th birthday.

See here for the main PlanetSKI news page with all the latest stories from the mountains.

For the Spirit of the Mountains - PlanetSKI: No1 for ski news

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