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THE SPY WHO LOVED ME - 40 YEARS ON
Friday July 7, 2017 - Email this article to a friend

The film release date in 1977 was 7th July - 077. Here's what the critics said at the time + good excuse to watch the infamous skiing sequence.

 

 

Today marks 40 years since the world premier of The Spy Who Loved Me that took place on 7th July 1977.

Not only was it a royal extravaganza, but the date of the premier itself was selected with numerical significance - 07/07/77.... with lots of 0's and 7's for James Bond's significant number 007.

From PlanetSKI's point of view, we have yet another excuse to share one of the best Bond skiing sequences of all time, featuring Sir Roger Moore.

Enjoy watching the skiing sequence below with the opening lines:

"James I need you...."

Bond replies...  "So does England." 

Then read exerpts from the article after the video.

 

Read More

Here's what MI6HQ had to say of the events of the day:

In 1977, United Artists were banking on lucky number seven in more ways than one as they splashed a record $4.4m USD in promoting the latest James Bond film around the world - over 30% of what was spent on the production budget.

07.07.77 Premier - Odeon: The Spy Who Loved Me07.07.77 Premier - Odeon: The Spy Who Loved Me

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The 7th of July was a warm and clear summer's day - with a difference.

What made it special, other than the fact that the date read 07/07/77.

It was set to be one of the most impressive film premieres London had seen.

The Odeon cinema in Leicester Square once played host to yet another exciting James Bond debut.

This time it was a long awaited film entitled title.... 'The Spy Who Loved Me'.

07.07.77 Premier - Odeon: The Spy Who Loved Me07.07.77 Premier - Odeon: The Spy Who Loved Me

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The faboulous weather meant tha even more fans than usual eagerly awaiting outside to catch a glimpse of the stars arriving at the cinema.

Alongside members of cast such as Sir Roger Moore, Richard Kiel and Bond girl Barbara Bach were members of the production crew.

The Spy Who Loved Me was not attended by the Queen or Prince Charles, but instead by Her Royal Highness Princess Anne, her (then) husband Captain Mark Phillips and Earl Mountbatten.

As with tradition at James Bond premieres, producer Cubby Broccoli and Micheal G Wilson attended and lined up alongside the cast ready to meet the Royal Guest of Honour.

For all those in attendance the night would prove to be one difficult to forget.

Immediately after Rick Sylvester (doubling as James Bond in the ski stunt) launched himself off the snowy cliff-top to reveal a Union Jack parachute, the audience lept to their feet and cheered - and the atmosphere remained electric for the rest of the screening.

The subsequent premiere party was hosted by Broccoli at the Intercontinental Hotel in Park Lane and itself cost £143,000.

Over dinner, Broccoli raised the potentially tricky topic of Moore's commitment to the series.

Moore's original contract with EON had tied him to only three films, all of which had now been made.

But Broccoli need have had no worries - Roger Moore was only too keen to keep on going and readily agreed to appear in the next film, which Broccoli was already planning to be For Your Eyes Only (ultimately, he would produce Moonraker as the next film).

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