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SKI CLUB GB SEEKS NEW CEO - James Cove, PlanetSKI Editor
Sunday August 20, 2017 - Email this article to a friend

Following the unexpected death of Frank McCusker The Club is searching for a new chief executive. The person will have a full inbox.

The Ski Club is the oldest snowsports club in the UK and it claims to be the largest in the world.

It was founded in 1903 and has 28,000 members.

Its claimed purpose is "to promote and protect safe, enjoyable and inspiring snowsports experiences for anyone who loves snow."

This summer its CEO, 55-year old Frank McCusker, died while on a cycling weekend in England.

We reported on his death at the time and looked back at his legacy.

Frank McCuskerFrank McCusker















Now The Club is advertising for his replacement and using the executive recruitment firm, Warren Partners.

"The Ski Club is seeking a new CEO to lead and drive the Club forward, in a way which will build upon the successes achieved thus far and the fundamental values upon which the Club is based," says the job application details.

"Looking ahead the Club is ambitious to continue to raise its profile both in the UK and internationally. It is seeking to appoint a bold, dynamic leader to shape and execute the next stage of its growth, whilst bringing a consistent voice to snow sports across the UK.

"Candidates are likely to have developed their expertise in leisure, retail, hospitality and/or subscription led businesses with particular strengths around data, CRM, content, digital transformation and a track record of commercial revenue growth."

Rather surprisingly there is no mention that an interest or knowledge of skiing and snowboarding is sought.

Or a background in the industry.

This has surprised some that it is not a requirement and perhaps shows the way forward for the club and its thinking.

Frank McCusker came from outside the tight-knit world of the UK snowsports industry when he was appointed in May 2012.

By his own admission he was a recreational skier only rather than a passionate enthusiast, and it seems the Club is after someone from the same mould.

There will be much on his or her plate.

The Club has sold its HQ and Club House, The White House in Wimbledon, but currently it has not found a suitable replacement building.

There has been some contention among a group of members as they regard it as selling off the family silver.

The Ski Club of Great BritainThe White House
















In addition it is involved in a long-running and costly legal dispute about its Leading Service in France. It is currently banned.

Ski Club of Great BritainSki Club of Great Britain














The UK snowsports industry also faces a challenging time ahead not least with the unknowns about Brexit which could have a major influence on the future.

The Club is also in a transition phase with its current chairman, Rob Crowder, stepping down in November.

The CEO job will place the person at the centre of the UK snowsports community with its many challanges and opportunities to shape the future.

"The Ski Club is highly influential, having affiliations with over 2000 organisations, and working very closely with other sporting bodies in the UK and overseas. The ability to communicate effectively at all levels, develop lasting partnerships and manage complex stakeholder communities will therefore be critical, as will a genuine interest in setting an inspiring vision for the future of UK snow sports," ends the job application description.

The person will also be required to build on the Club's recent claimed successes.

These include the introduction of ski insurance packages, a dedicated student website and membership package and the acquisition of Mountain Tracks, a niche tour operator.

The Club claims that all have enhanced the Club's offerings and generated new streams of revenue.

Ski Club leaders in trainingSki Club leaders in training
















The editor of PlanetSKI, James Cove, is a past director of the Ski Club and council member, a Leader/Rep and former member of the Club. He also helped launch SkiTV and was briefly content editor of its web site in 2008.

See here for the main PlanetSKI news page with all the latest stories from the mountains.

For the Spirit of the Mountains - PlanetSKI: No1 for ski news

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