Diversity and Inclusivity in Snowsports

2nd April 2021

Last modified on May 12th, 2021

The UK snowsports industry wants to hear from you. The national governing bodies are gathering information to try to improve diversity and inclusivity.

GB Snowsport, in partnership with Snowsport England, Snowsport Scotland and Snowsport Wales, has announced the launch of a new research programme.

It hopes to better understand how to ensure snowsport across Britain is working towards a diverse and inclusive future at every level of the sport.

The programme is expected to report preliminary results by mid-2021

It will examine the current state of play for British snowsport and perceptions of diversity and inclusion from within and outside of the sport.

It will speak to fans, participants, competitors and the general public.

Data and evidence gathering will be conducted by specialist insight agencies Two Circles and Nielsen.

It is hoped to ‘ help shape recommendations to strengthen the sport’s future ahead of next year’s Olympic and Paralympic Winter Games in Beijing’.

The findings will be applied through internal discussions between GB Snowsport and the three Home Nations bodies that will inform each organisation’s responses and approach to a wider programme of diversity and inclusion focused activity.

“Like many sports here in Britain and around the world, we are determined to better understand what it means to be a diverse, inclusive and welcoming sport in 2021,” said the Chief Executive of GB Snowsport, Vicky Gosling.

“It is not enough to say that we believe our sport is open and inclusive – we must listen to people’s lived experiences, understand the barriers that exist, and pay attention to new ideas that will actively help to grow our sport now and in the future.’

To complete the survey follow this link