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Number One for Ski News Image © PlanetSKI
Reaching your Target Skiing Audience:
Do you want to reach a large and targeted audience of skiers/snowboarders and outdoor sport enthusiasts from a trusted and authoritative snowsport website and its social media platforms?
The PlanetSKI website receives more than 1m views per year, with more than 5,000+ people per day looking at the site in the winter with peaks of 50,000+. (Source: Google Analytics).
PlanetSKI has 19.7K followers on Facebook, 19.3K on X & 3.3K on Instagram.
On average each PlanetSKI story is read by 8,500 people.
The promotional banners for our 17 main partners had 19.4 million impressions across the winter, with 5,026 direct click-throughs.
This averages 1.14 million impressions and 295 click-throughs per partner with the best-performing partner receiving 1.7m/447.
Delivering impressions and click-throughs is a key focus for 2026/27.
19% of our traffic comes from North America (USA 16% & Canada 3%) which is proving to be attractive for European ski businesses as the market becomes more important.
It is not all about numbers though; we have an informed and passionate snowsports readership who respect PlanetSKI and the content we produce.
We update the site on a daily basis.
Where we differ from other websites is that we cover your product in the editorial content of the site and offer significant social media engagement and promotion.
Our social media presence is the fastest growing area of our promotional activities.
If you want to tell people in the snowsport world what you offer then PlanetSKI might be the place to do it.
All stories we write though are at our discretion and we reserve the position to write what we want.
Our Partners:
Primarily we want to strike up a relationship with you and your company.
We view the people that work with PlanetSKI as partners, rather than advertisers, as we promote your product/services through our platforms.
Among our main partners are Intersport, Norway – Home of Skiing, Austria National Tourist Office, Inghams, & Ski Club of Great Britain.
We also have many other UK tour operators and agents: Iglu, SNO, snow-wise, VIP SKI, Ski France, All Chalets, Absolutely Snow and others.
Service providers include the ESF, Maison Sport, Intersport, Alpine Fleet, Ben’s Bus and Ski Lifts.
From European resorts like Val Thorens, Verbier, Crans-Montana, Tignes, Les Menuires, Innsbruck & La Plagne.
Through to a handful in North America including Park City & Jackson Hole.
We suggest you look at the website and decide if you think it is something you want to be associated with and whether PlanetSKI readers will be interested in your product.
As we contact our past partners for the coming 2026/27 season we have had an encouraging response so far.
What we primarily offer is exposure and coverage through the website and our social media platforms, with a strong performance from the advert banners.
We can utilise this presence to your advantage and is a main platform for inter-action.
Our readers are loyal, interested and come back for more.
We have a significant number of keen skiers/boarders who simply can’t get enough of skiing and we also have a large number of people within the British ski industry and beyond looking at the site as they keep informed about the ski world.
Our editorial line is trusted, authoritative and uncompromising; and that, we believe, is our strength.
Advertising, Promotional & Marketing Opportunities:
We have a range of advertising, promotional and marketing opportunities for you to get your message across to the broad cross-section of keen skiers and snowboarders.
From advertisements to sponsored features and news items, affiliate selling, videos and opportunities to support different areas of the site. These include the PlanetSKI weekly snow report, the videos and the blogs.
We have a range of different partnership packages, Bronze, Silver, Gold and Platinum. Each category has a further ‘Plus’ option with additional benefits.
We have a growing number of clients taking packages in the summer months.
Packages start from as little as £350 in the winter.
For further information please email us at james@planetski.eu or contact us at + 44 (0) 7802 483472.
We can then send you full details and prices of all the various options.
Each winter around 90% of companies renew their association with PlanetSKI.
Clearly something is working.
