The Mountains are Calling

2nd December 2021

Last modified on December 7th, 2021

It’s been a long time for most of us so here’s something to get us in the mood for skiing.

The trade association, Snowsport Industries of Great Britain (SIGB), has come up with a marketing campaign “to excite and inspire all skiers and snowboarders to book holidays, invest in new equipment and embrace the mountains like never before”.

New travel restrictions might have thrown a bit of a spanner in the works but SIGB is looking forward to what it hopes will be the first full snow season in two years.

The campaign is called ‘The Mountains are Calling’.

Using content from SIGB members, including brands and retailers, it’s released a series of short videos to promote on social media.

“In anticipation of the winter season ahead, I’m delighted to hear that retail sales have got off to a steady start, comparable with 2019,” says Sonia Prior, co-President of SIGB.

“To support the industry and excite our skiers, the campaign is to remind us all of the fun and exhilaration of spending time with family and friends in the mountains, a truly awesome environment.”