Maison Sport Buys Supreme Ski School

15th December 2022

Last modified on December 20th, 2022

New meets old. One of the new ski school digital platforms buys one of the oldest British ski schools in the Alps.

Supreme Ski School was the first British owned ski school in the French Alps and started business in 1991.

It was set up by Sue and Kenny Dickson.

They were keen offer the first competition to the well-established ESF.

Maison Sport is a digital platform and was formed in 2015 by ski instructors Aaron Tipping, Nick Robinson and Olly Robinson.

They aimed to take on the existing structure by having independent instructors that can be booked online.

Currently, the Maison Sport marketplace includes more than 364 resorts and over 1,300 qualified instructors across France, Switzerland, Italy and Austria.

Supreme Ski School currently operates across 18 resorts in France and Switzerland.

It will retain its brand identity.

The acquisition was debt funded, with a large proportion equity based.

It will enable Maison Sport to expand its international winter sports services, immediately offering ski-school group lessons across the major resorts in France and Switzerland with further expansion planned in Italy and Austria.

“We’re very excited to continue driving the business forward and this is another significant step for us,” said Maison Sport, CEO, Nick Robinson.

“Making ski-school group lessons part of our offering has been a key goal and this acquisition makes it a reality.

“We’re focused on financially securing the long-term growth, innovation, and success of our business through a multi-product offering and this deal reflects this.”

Image c/o Maison Sport

“Our team has taught well over 100,000 hours of ski lessons over 28 years so, we know how to deliver the perfect ski lesson experience,” said the Joint Managing Director of Supreme Ski School, James Salomoni.

“We offer ski-school group lessons with a maximum of just six children per class, far below the limit of 14, which is the maximum participants in a number of other schools.”

Alongside the acquisition, Maison Sport has signed a large number of accommodation partners around the world.

It aims to become the first-choice ski lesson supplier for many, which is part of a new phase of growth for the business.

It aims to secure over £10 million in ski lesson sales this winter.

“Our aim is to help our customers have unforgettable experiences on the slopes, by finding the right instructor and offering high quality lessons,” added Nick Robinson.

“Looking to the future, this acquisition will enable Maison Sport to offer a consistent, seamless experience to customers, wherever they are skiing across The Alps.”