Jason Cobbold Appointed Chair of GB Snowsport

29th June 2023

Last modified on July 3rd, 2023

He works in the advertising industry and is an avid skier & keen marathon runner. He succeeds Rory Tapner.

Jason Cobbold is CEO of the creative agency, BMB.

He will serve an initial four-year term and joins the GB Snowsport board with immediate effect.

Jason will lead the GB Snowsport board as it works to support the organisation’s continued growth and progress.

He will build upon the most successful season in the country’s history of elite snowsport.

50 top level podiums for GB athletes

Charlotte Bankes wins SBX Crystal Globe 2022-23 Season. Image c/o FIS

His task is to strengthen relationships with key stakeholders, both within and beyond the snowsport sector

“This is a moment of enormous potential for snowsport in Great Britain,” said Jason Cobbold.

” I’m thrilled to be working with the board and the team at GB Snowsport, with UK Sport, the BOA, the BPA, FIS, and all our partners to translate this into success on the World, Olympic, and Paralympic stage.

“As a lifelong fan of all sport on snow, this is a wonderful role to be taking on.

“I would like to thank the outgoing Chair, Rory Tapner, for his leadership, and I look forward to the next chapter in our story.”

Jason Cobbold

“Jason is a terrific appointment for our organisation and our sport, and I’m hugely looking forward to working with him over the course of his term,” said GB Snowsport Chief executive, Vicky Gosling.

“ Anyone who speaks with Jason will immediately know his passion for snowsport, and his experience of business growth and stakeholder management will be hugely valuable to us as we move forward.

“I’d also like to pay tribute to Rory Tapner, who has been such a passionate and committed leader for GB Snowsport for the whole of his tenure.”

A fixture of the advertising, branding, and marketing sector for the past three decades, Jason has extensive experience of working alongside major sport industry brands, and currently sits as a member of the Institute of Practitioners in Advertising (IPA) Commercial Leadership Committee.

His contributions to the IPA over the years have spanned the development of commercial and client best practice and a number of key industry-wide training programmes.

“It has been a huge privilege to chair GB Snowsport over the past 8 years, and see the progression of our world class athletes and coaches across all our disciplines, including our para disciplines,” said the outgoing GB Snowsport Chair, Rory Tapner.

“In handing the reins to Jason Cobbold I feel confident he is exactly the right candidate to lead the organisation to greater heights over the coming years.”

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