Powder White Ceases Trading
5th February 2024
The ski agent had been operating for more than 20 years. It blames a combination of Brexit, Covid and the cost-of-living crisis. It is feared more ski businesses may follow. NEW
Powder White started life as a small tour operator in 2003 selling ski holidays at the lower end of the market.
Its last set of accounts, posted up until May 2022, showed losses had reached £406,413.
The company had been making losses since 2018.
Its web site has been taken down and replaced by a message about its demise that was posted on Friday 2nd February:
“We are sorry to announce that Powder White has ceased trading today.
“Despite our very best efforts, we have regrettably been unable to navigate the extraordinary challenges our industry has faced over recent years.
“The immeasurable combined impact of Brexit and Covid, which has more recently been compounded by the cost of living crisis, has resulted in us not being able to fulfil our obligations and most importantly, our valued guests’ ski holidays.
“We in the process of urgently contacting customers with forthcoming ski holidays to lay out the options available to them.
“We aim to advise everybody within the next 3 days.
“We would like to thank all our customers and suppliers who have showed us such loyalty over the last 20 years.
“Our thanks too go to our incredible team of staff who have supported us throughout.
“We are so hugely sorry for everyone affected by our failure.”
“Unfortunately, Powder White are not alone, there are several ski agents trading today with similar balance sheets to Powder White, these are often the agents who offer the biggest discounts,” said Angus Kinloch the MD of Ski Line.
“Ski Line has encouraged consumers to look up the liquidity of companies they are considering booking through for many years.”
Angus Kinloch, Ski Line. Image © PlanetSKI
Ski Line is offering to help people affected by the demise of Powder White.
“If you have been caught out by the collapse of Powder White, we can help with finding a new ski holiday and offer advice on how to obtain a refund,” it said in a statement.
“Call our sales team now on 020 8313 3999, or contact us by email at webenquiry@skiline.co.uk.”
More to follow…
