Inghams Celebrates Its 90th Birthday
21st October 2024
Last modified on October 25th, 2024
In celebration of its 90 years of heritage, Inghams Ski has launched its new brand campaign: At Inghams, we know how!
90 years ago, Walter Ingham took his first group on a skiing holiday to Austria.
Walter advertised the trip in The Telegraph newspaper, offering a ‘Christmas Party Ski Trip’ for 12 guineas and 14 nights, on the train from London to Austria.
It proved such a success, that he organised five more trips to Austria that same winter.
The rest, as they say, is history.
Image c/o Inghams
Taking inspiration from a retro Inghams TV advert from the 1980s, the messaging ‘we know how’ reinforces Inghams’ expert knowledge and service that has been built over the last 9 decades.
Rolling out across TV, digital and social marketing channels, the campaign is designed to celebrate the brands legacy, expertise and knowledge.
“Ever since Walter Ingham was inspired to take his first group skiing to Austria back in 1934, we have been working hard to share our passion for skiing and the great outdoors, which is why this campaign is such an important celebration of the last 90 years,” said the current Managing Director of Inghams, John Mansell.
John Mansell. Image © PlanetSKI
“As well as reflecting on the past, it’s important that we also focus on our commitment to the future as we continue to innovate and deliver outstanding holidays and customer service.
“This includes working closely with our hotel partners, managing our ethical consumption, and doing everything we can to protect the mountains and resorts at risk, and the ski industry and communities that we know and love.”
Avoriaz, France. Image © PlanetSKI
What’s New for Next Season:
New for the 2024/25 season, Inghams Ski have introduced two new destinations by train, Morzine and Avoriaz, now offering sustainable train packages to four countries and 22 resorts, making a third of all Inghams ski resorts reachable by train.
Two new resorts have also been added this season, Madonna di Campiglio & Pinzolo in Italy and Nendaz in Switzerland.
Top Deals for 2024/25:
To celebrate 90 years, Inghams Ski are offering an extra £90 of all holidays on top of existing deals, so now’s the time to hit the slopes:
Italy: SAVE £295PP – 7 nights half board at Hotel De Champoluc, Champoluc. Flying 22nd December from Birmingham from £1,139 per person. Based on 2 adults sharing. All flights and transfers included. [Plus, Save an extra £90 off with Inghams Birthday offer].
Switzerland: SAVE £210PP – 7 nights bed & breakfast at Hotel Jungfrau Lodge, Grindelwald. Flying 21st December 2024 from Manchester from £1,179 per person. Based on 2 adults sharing. All flights and transfers included. [Plus, Save an extra £90 off with Inghams Birthday offer].
France: SAVE £415PP – 7 nights full board at Hotel Le Panorama, Les 2 Alpes. Flying 22nd March 2025 from London Gatwick, from £814 per person. Based on 2 adults sharing. All flights and transfers included. [Plus, Save an extra £90 off with Inghams Birthday offer].
Austria: SAVE £200PP – 7 nights half board at Hotel Saalbacher Hof, Saalbach. Flying 21st December 2024 from Manchester, from £1,539 per person. Based on 2 adults sharing. All flights and transfers included. [Plus, Save an extra £90 off with Inghams Birthday offer].
Travel by train: 8 nights self-catering at Arcs 1950 Les Village Apartments, Les Arcs. Departing 11th January 2024 from London St Pancras on Eurostar Snow, from £1,103 per person. Based on 2 people sharing. All trains, accommodation, transfers, extra night in Bourg-St-Marice and extra day ski pass included. [Save an extra £90 off with Inghams Birthday offer].
By train to the mountains. Image © PlanetSKI
See more here: www.inghams.co.uk/ski-holidays
Inghams Snow Guarantee
If there’s no snow, s’no problem! Inghams snow guarantee has guests covered, so no matter what, Inghams can find guests the perfect spot for skiing.
Inghams Ski Company Information
Inghams Ski offers ski and snowboard holidays to over 70 resorts in 6 countries, for all ages, couples, families, groups and solo travellers.
For the thrill-seekers, the après skiers and those looking for beginner blue runs, Inghams Ski have something to suit everyone.
When you ski with Inghams, you’re not just getting sun, snow, and slopes.
We’ve been taking people skiing since Walter Ingham took his first group to Austria in 1934 – and ninety years later, with decades of expert knowledge and experience, we continue to welcome skiers to over 70 resorts across Europe and Canada, providing quality service with a range of travel options, transfers, and accommodation included.
So, we know a thing or two about ski & snowboarding holidays.
Take your pick from carefully chosen resorts and accommodation across Europe and Canada, backed by decades of expertise.
At Inghams, we know how. Then and now.
