Look of Milan-Cortina Winter Olympics Unveiled

9th November 2024

Last modified on November 12th, 2024

The visual identity that will be at the venues is inspired by the new “Italian Spirit” drawing from Italy’s culture and values.

This influence has crafted a graphic language intended to captivate hearts and unite audiences, creating a unique and memorable experience for the Olympic and Paralympic Winter Games.

The Look of the Games is not just a design concept, but it is the visual identity that characterises each edition of the Olympic and Paralympic Games.

It reflects the soul, heritage and cultural artistry of the host nation, and is what will ensure that the spirit of the Olympic and Paralympic Winter Games Milano Cortina 2026 reaches the whole world.

Image © Milan-Cortina 2026

“The Look of the Games of Milano Cortina 2026 shows an extraordinary visual language that accentuates the charm of our cities and venues, expressing a new concept of Italian beauty,” said the CEO of Fondazione Milano Cortina 2026, Andrea Varnier.

“A dynamic visual identity, inspired by our energy, our enthusiasm, our inclusiveness and our talent.

“It will be instantly recognisable and will be an invitation for visitors from all over the world to immerse themselves in the new “Italian Spirit”.

“It will leave a lasting mark on the history of the Games.”

Some images of the merchandise have also been released.

Image © Milan-Cortina 2026

The Look of the Games will be showcased across venues and slopes, in the host cities, as well as in the merchandising and in both online and offline communications for Milan-Cortina 2026.

The IOC says it is hoped the image will be recognised by billions of viewers on their screens, felt by fans on the slopes and in the arenas, and accompanying the media in telling the stories of the great achievements of the top female and male athletes in winter sports.

The Milan-Cortina Winter Olympics from 6th to 22nd February 2026 and the Paralympics from 6th to 15 March.