VIP SKI Reports Growing Interest in On-Site Nannies
22nd January 2025
The ski operator says online enquiries for its nannies, for Easter is rising with overall childcare bookings up by 27% in the last three years. NEW
This season the company has recruited 40% more nannies.
Children represent almost 20% of VIP SKI guests.
The service offers snowman building, access to the best sledging areas, trips up the mountains and on-tap luxury hot chocolates.
Private nannies are based in guest’s chalets and work seven consecutive hours each day between 8am and 8pm – with a have half a day off on a Thursday.
Bear Lodge, Arc 1950. Image © PlanetSKI
VIP SKI nannies undergo rigorous training at the start of the season; health and safety qualifications, paediatric first aid, life guard training for the pool, fire safety and food hygiene, as well as practical cooking lessons.
They also learn basic French for the children and qualify in how to sledge safely.
In Bear Lodge at Arc 1950 children also have pyjama clubs in the evenings over the age of four and an exclusive cinema club while the grown-ups have dinner.
Arc 1950. France. Image © PlanetSKI
Bear Lodge, Arc 1950. Image © PlanetSKI
“We increasingly see demand for our childcare services when parents are planning a holiday on the slopes,” said HR & Childcare Manager for VIP SKI, Lucy Sloman.
“Our premium holiday experience provides some of the best skiing in Europe, therefore a lot of customers want to make the most of the days, ensuring their young families are entertained while they are gone.”
“Our current sales trends show millennial parents – or new parents post-covid – are keener than ever before to bring very small children to the slopes.
At the same time don’t wish to compromise their own experience therefore they tap into our nanny resources.”
VIP SKI data last year showed that 54% of parents now travel with grandparents to provide childcare support whilst abroad.
25% of parents in 2024 admitting they were more likely to book holidays with kid’s clubs.
See more here on VIP SKI.
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