Kitzbuhel Re-brands Itself

11th July 2024

The Austrian resort has ditched its famous Chamois logo that has been used for the past 50 years:

This is the new logo:

“With the rebranding of the Kitzbühel brand, we are redefining the future of alpine tourism,” said the Kitzbühel Tourism chairman, Dr Christian Harisch.

“We bear responsibility for a unique tourist habitat and want to inspire guests and locals with new, future-oriented concepts for nature, sport and tradition and to set ourselves apart from the competition in the long term.”.

Here is further news of the re-brand: