Skiing & Snowboarding Are Top Reasons for Visiting Japan

8th August 2024

Japan Tourism Agency says that as far as the number of travellers are concerned, ‘ski or snowboard’ was top with 546,000 travellers.

It was followed by ‘treatment or health check’ with 175,000 travellers and ‘sports spectators’ with 473,000 travellers.

Skiers and snowboarders spent 328,000 yen (£963) per person.

JTA has estimated that an economic impact boosted by international skiers and snowboarders was about 64.3 billion yen in 2023.

The number of skiers and snowboarders was down from about 8.8 million in 2018 to 5.5 million in 2023.

Spending increased from 225,000 yen a traveller in 2018 to 328,000 yen a traveller in 2023.

JTA has recognized that ski and snowboard are one of the key tourism activities to increase local spending and extend stay days in local areas.

Summer in Japan ski resort. Image © PlanetSKI