MORZINE GETS TOUGH ON CLIMATE CHANGE
9th January 2020 | Jane Peel, Chief Reporter
Last modified on May 16th, 2021
The community in the French ski resort is determined to reduce the environmental impact of the mountain town.
Concerned Morzine residents have set up a charity to help drive forward what they say will be an ambitious programme of change.
Called Montagne Verte, the charity’s aim is to turn the region into the most sustainable tourism destination in the Alps – a #villagevert.
The idea is to provide solutions for mountain residents, visitors and businesses, minimise their damaging impact on the environment and help future proof the region in the face of climate change.
It’s about turning climate consciousness into climate action.
People in the linked Portes du Soleil ski resorts of Les Gets and Avoriaz have are also pledged their support.
Montagne Verte was founded less than a year ago,
In that time it has organised a series of community events, launched an environmental pledge for businesses and recruited almost 100 donating members.
The money has enabled it to take on a Sustainability Director with more than a decade of experience in the field.
“Temperatures in the Alps have risen at almost twice the global average,” says the charity’s President, Cécile Burton.
“Protecting the future of mountain sports isn’t something we have time to think about, it’s something we need to do.
“This project grew much quicker and larger than we’d ever imagined and really, it’s down to the amazing response we’ve had from the community.
“People want to do something! It’s clear that everyone has a part to play in the climate crisis and Montagne Verte is working hard to ensure that we are playing ours.”
Morzine is popular with tourists in both winter and summer.
Although it gives access to skiing above 2,000 metres, it is one of the lower ski resorts in France, at just 1,000 metres.
If climate change is not tackled, the impact on Morzine’s winter operations is likely to be significant.
Find out more about Montagne Verte at www.montagnevertemorzine.com