Prices of Ski Holidays Rise by 10% for UK Skiers
12th December 2025
Last modified on January 2nd, 2026
As prices rise Italian ski resorts dominate the best value top 10 for adults and families, with some resorts in Norway rising up the rankings. UPDATED
The figures are revealed in the 19th annual Post Office Travel Money Ski Resort Report.
The resort was produced in association with Crystal Ski Holidays.
“Families may have to dig deeper in their pockets in the coming ski season but there is still great value to be had if they choose carefully,” said the Head of Post Office Travel Money, Laura Plunkett.
Factors for the 10% rise include the increasing cost of lift passes and ski lessons, plus a weak sterling exchange rate.
Here at PlanetSKI we find the most complained about cost factor is the increasingly expensive lift pass.
British skiers traveling to European resorts can now expect to pay an average of 10.7% more for a six-day lift pass than a year ago.
In some cases that cost has more than doubled over the past decade.
Zermatt, Switzerland. Image © PlanetSKI
Ski operators report that many people are looking for lift pass deals this season.
“We’ve seen clients focus more on our lift pass deals than anything else this winter, and ski resorts with deals on the pass are seeing more bookings,” said the MD of SNO, Richard Sinclair.
See here for some of the lift pass deals from SNO: https://www.sno.co.uk/ski-deals/
The Post Office report found that Italian ski resorts are now the ones to look at for value.
Although lesser-known resorts in Norway and Finland are rising up the ranks to rival Italy and its close-competitor Bulgaria in the best value Top Ten.
See more here:
It should be stressed that the resorts are the ones CrystalSKI offers and there are hundreds & hundreds of resorts, many that are extremely good value, that are not in the survey.
| Position | Resort | Total cost |
|---|---|---|
| 1 | Passo Tonale, Italy | £1,796.78 |
| 2 | Bardonecchia, Italy | £1,984.02 |
| 3 | Bansko, Bulgaria | £2,093.22 |
| 4 | Kranjska Gora, Slovenia | £2,116.95 |
| 5 | Beitostollen, Norway | £2,178.84 |
| 6 | Geilo, Norway | £2,293.01 |
| 7 | Pyha, Finland | £2,404.35 |
| 8 | Arinsal, Andorra | £2,440.66 |
| 9 | Sestriere, Italy | £2,500.03 |
| 10 | La Thuile, Italy | £2,576.14 |
Data relates to exchange rates in December 2025.
The notable news is that Geilo and Beitostølen in Norway have broken into the family ski Top Ten.
This is down to competitive pricing for ski passes, equipment hire and tuition.
The higher charges for meals and drinks prevent the Nordic ski resorts from rising further up the chart.
“This is a truly celebratory and proud moment for skiing in Norway,” said Trevor de Villiers from Norway-Home of Skiing.
“It’s taken us many years and lots of hard work to create the awareness and recognition Norway deserves.
“This finally seems happening and the cat is well and truly out the bag with people realising what a wonderful ski destination Norway is for the entire family.
“Not only do we offer great skiing, but we are also a winter experience destination which I think families particularly enjoy.
“There’s dog sledging, northern lights, mini snowmobiles for children, reindeer safaris etc… there’s always something to do for the entire family.”
Huskey dog sledging, Beitostolen, Norway. Image © PlanetSKI
- Italy’s Bardonecchia and Passo Tonale retain their places as the best value of 32 ski resorts surveyed.
- But relative Nordic unknowns Geilo, Beitostølen and Pyha have broken into the family ski Top Ten.
- Sterling goes downhill to make all resorts except Soldeu in Andorra more expensive this year.
- Rising lesson charges could make ski school a budget buster – but there are still bargains to be had.
Skiing in Italy. Image © PlanetSKI
Local prices for a lift pass, ski equipment, tuition, meals and drinks researched by Crystal Ski Holidays are converted into sterling by Post Office to calculate one week resort costs for a family of four.
Passo Tonale is rated best value of 30 family ski resorts surveyed for the second year running.
Despite recording an above average increase of 14.4% year-on-year, the barometer cost of £1,797 in Passo Tonale was half that of the most expensive ski resort, Saalbach, where prices rose 20.5% to £4,060.
Saalbach, Austria. Image © PlanetSKI
Passo Tonale has been able to see off competition because of its money-saving free lift pass offer when a child aged up to eight skis with a paying adult.
This made it over 9% cheaper than its closest rival Bardonecchia, where prices were up by 10.5% to £1,984.
Tuition costs are one of the main drivers of rising prices for families.
The most significant increase has been in Kranska Gora in Slovenia which has fallen from second to fourth place in the family table after recording a 23.5% year-on-year rise to £2,117.
Previous reports have commented on volatility in tuition costs from one year to the next in the Slovenian resort and this season is no exception.
At £666 for a week’s tuition for two adults and two children aged six and eight, prices are 67% on last year’s cost of £399 – although they are cheaper than in the 2023/24 season when researchers priced ski school at £810.
With lower prices this year for ski school, Andorra’s Soldeu is the only resort to show a price fall to £2,602.
It fell 3.7% to rise from 18th last season to take 11th place in the table.
Grandvaliria, Andorra. Image © PlanetSKI
“The free lift passes for younger children in Passo Tonale makes it an unbeatable choice for parents with kids under nine, while the fall in prices we picked up in Soldeu makes this family-friendly ski resort an attractive option too,” said the Head of Post Office Travel Money, Laura Plunkett.
Post Office Travel Money accounts for one-in-four UK currency transactions.
“However, parents on a limited budget need to be aware of the widely varying prices for ski school if their children need tuition.
Pyha Finland, which is new to the Ski Resort Report this year, offers excellent value at half the price families could pay in more expensive French resorts.
Although Italian resorts continue to take the biggest share of top 10 places for family skiing, Nordic resorts are now rivalling them to offer great value in the coming season.
With a barometer cost of £2,404, Pyha in Finland has taken seventh place ahead of Sestriere (9th, £2,500) and La Thuile (10th, £2,576).
Norway’s Geilo and Beitostølen take fifth and sixth places, with barometer costs of £2,179 and £2,293.
Geilo, Norway. Image © PlanetSKI
In the main barometer chart for adult skiers, Bardonecchia tops the rankings for the third year running at a one week cost of £601 and is one of six Italian resorts to feature in the best value top 10.
| Position | Resort | Total cost |
|---|---|---|
| 1 | Bardonecchia, Italy | £601.02 |
| 2 | Borovets, Bulgaria | £668.06 |
| 3 | Geilo, Norway | £704.27 |
| 4 | Bansko, Bulgaria | £706.34 |
| 5 | Sauze, Italy | £731.80 |
| 6 | Sestriere, Italy | £742.56 |
| 7 | Le Corbier, France | £784.40 |
| 8 | Cervinia, Italy | £817.33 |
| 9 | Kronplatz, Italy | £834.81 |
| 10 | La Thuile, Italy | £836.19 |
Data relates to exchange rates in December 2025.
Although prices in Bardonecchia have risen 10.5% since last season, skiers will pay over 11% more in Borovets – runner up in the resort with a total cost of £668, almost 19% more than last season.
In fact, Bulgarian ski resorts have recorded the biggest price increases this year.
A second resort, Bansko, has fallen to fourth place in the barometer table after prices rose by 23.3% to £706.
Norway’s Geilo takes third place with a barometer cost of £704 – only marginally higher than a year ago (+0.1%) and the smallest increase across the 32 ski resorts surveyed for adult skiing.
“I truly hope this trajectory continues and that soon all our resorts will be recognised even more for its fantastic facilities hotels and value for money when it comes to skiing holidays to our UK consumers,” said Trevor de Villiers from Norway- Home of Skiing.
“We are really a great competitor now to the more establish European resorts.”
Trevor de Villiers in Geillo. Image c/o Norway – Home of Skiing.
The increased prices come about because of both sterling’s falls against European currencies in recent weeks and higher local charges for the eight barometer items.
Rises in the cost of lift passes are the biggest driver of these local price increases.
While there is no place for any Austrian or Swiss ski resorts in the best value top ten, one French resort makes the list.
Le Corbier has returned to the leading ten ski resorts in seventh place with a barometer total of £784, up just 5.4% on last season’s levels.
Wengen in Switzerland again rates as the most expensive resort surveyed at £1,372 for the barometer items.
More than double the cost of the same items in Bardonecchia and Borovets.
However, prices have risen by only 4.8% year-on-year.
UK tour operators report there has been a rise in all-inclusive and catered chalet packages, so people can spend less in-resort.
“If you make your own entertainment, with a big gang of friends or family in a cosy chalet, you might not feel the pinch at all,” said Richard Sinclair from SNO.
“If your après ski starts at the Folie Douce and ends in Doudoune…”
PlanetSKI has its thoughts and advice.
James Cove. Image © PlanetSKI
“All in all skiing and snowboarding is getting relentlessly more expensive and this is only set to continue,” said PlanetSKI editor, James Cove.
“However there are ways to keep the costs down.
“The main ones being when you go on holiday, avoid high season, and which resort you chose.
“There are many less well-known ones that offer great skiing at a reduced cost.
“If I could offer one bit of general advice it would be go to the smaller ski areas of Italy and Austria and do your homework on the cost of ski passes and ski school.
“Think what you actually want from your ski trip, not what you are led to believe you want.”
See here for the full report:
How the report is compiled
The Post Office Travel Money Ski Resort Report, in partnership with Crystal Ski Holidays.
It was compiled using adult prices for one week (six active days) in 32 European resorts that are suitable for a range of skiing levels and 30 European resort suitable for families.
Costs are based on mid-season pricing and entry level skis and boots.
Ski school daily hours vary depending on the resort.
Lunch prices are based on two courses excluding drinks.
The items surveyed were:
- Ski lift pass for one week (6 days)
- Ski equipment for one week (6 days)
- Ski school tuition (5-6 days half-day lesson)Six cups of coffee
- Six bottles of Coca-Col
- Six glasses of house wine
- Six bottles of beer
- Six lunches on the slopes
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