Crystal Ski Holidays Says Next Season Could be a Bumper One
4th March 2021
Last modified on May 12th, 2021
The UK’s largest ski operator details growing interest and which resorts are proving to be most popular for the season of 2021/22. It says sales are surging as optimism returns. Will it last?
The most popular destinations are France, Austria and Italy with dates throughout the season selling stronger than previous years.
Val Thorens, Obergurgl and Sauze d’Oulx are the top selling resorts for Crystal.
It also says bookings for Lapland this December are extremely strong – over 300% up compared to 2019.
February half term has sold well sold for Crystal with families “denied their time on the slopes this year booking to get back to the mountains”.
Here at PlanetSKI we have detected a similar situation across the whole snowsports industry with interest and bookings rising on the back of the vaccine roll out and a roadmap out of the pandemic.
However here at PlanetSKI we also advise some caution as there may well be some travel restrictions in place – local or widespread – as variants of the virus occur.
No respected scientist is saying coronavirus will be gone, rather it is hoped it will have been brought under control by next winter.
In resort it may look different at apres ski and elsewhere.
It is too early to make any firm predictions, but things are unlikely to be back to normal with the use of vaccine passports and testing requirements.
For the moment things look very hopeful compared to where they were.
“We were already seeing significant demand for next season, with bookings well ahead of where we would expect to be in late February/early March,” said the MD of Crystal Ski Holidays, Chris Logan.
“And the Government’s roadmap announcement has further fuelled this.
“The entire holiday industry is seeing a surge and for Crystal Ski Holidays that’s meant a daily uplift of around 30%, on top of already strong sales, since the timeline was outlined last Monday.”
Crystal has been running a campaign to tap into this feeling of returning optimism in its ‘Remember the Feeling’ campaign.
It has been running across social and digital channels and Crystal claims it has struck a chord, with thousands recalling their favourite times from chair lift chats, to powder snow moments.
“March is a great month to head to the slopes, catch the tail end of the season and some mountain sun,” said Chris Logan.
“We’re seeing people being nostalgic about their previous snow holidays, whilst looking forward to their next adventures.
“Confidence is bouncing back; consideration is high and bookings extremely positive.
“We could actually be in for a bumper season as skiers clamour to get back to the mountains for their first snow fix since the pandemic took hold over a year ago.”