Ski2 Goes Out of Business With a Heavy Heart
1st September 2021
The company had been operating for more than two decades but says the double hit of Brexit and Covid-19 means its future is untenable. It joins a number of other operators that have been forced to call it a day. NEW
It specialised in ski holidays to Champoluc in Italy and Les Gets/Morzine in France.
It was owned and run by Roger Walker and Simon Brown and the company arranged ski holidays for around 3,000 skiers each winter.
It had built up a loyal client base with many repeat customers and was a highly respected and well liked company.
It will be greatly missed by many.
It made the announcement on its web site:
“The past 18 months have been traumatic for many of us, affecting most parts of our lives and causing much distress and anxiety for many.
“The travel industry has been just one business sector that has been hit extremely hard by the Covid pandemic and with continued uncertainty over free and unrestricted travel to Europe this coming winter (likely to be the third successive season affected), we have, with a heavy heart, decided that there just isn’t a future for Ski 2.
“Clearly, after 22 years of trading and tens of thousands of happy clients, this decision has been incredibly hard to make.
“The reality however looking forward is that the nature of our business model with the extremely high running costs, together with ongoing uncertainty over Coronavirus, challenges providing the required financial guarantees to our insurance company to comply with the Package Tour Regulations and the complications of employing UK staff abroad in a post-Brexit world, has left us with no other option than to close the business for good.
“We know that many will be as heart-broken as we are about this news.
“So many of you have become great friends and many have watched our own children grow up spending time in the Alps.
“Every single client has been an integral part of our amazing adventure and it is with great pride and fondness that we will remember the wonderful times that we have spent with you all.
“The loyalty and support of so many of our clients for so many years has been incredible and helped build such a strong and respected brand.
“It’s no-one’s fault that we can’t keep going for another 20 years, but it is now time to bid farewell to the amazing entity that was Ski 2!
“We should have now refunded any monies that we were holding on your behalf, but if you do have any queries regarding this, please do let us know.
“We do hope that many of you will still choose to return to Champoluc and to Les Gets and Morzine to help support our suppliers who have also been such a big part of our journey for the past 2 decades.
“They can all be contacted directly via their own websites.
“Thank you and our very best wishes for the future.”
Roger, Simon and our incredible team.
Ski 2 joins a growing list of UK ski companies that have gone out of business in recent times:
Other casualties include Powder N Shine and Ski Amis.
Many other UK agents and operators have drastically reduced their staff and cut holidays for next season.
VIP SKI is now back trading and offering holidays for next winter.
Despite the ones going out of business, other UK operators are optimistic about next winter claiming a late-August surge in sales.
“We have had a busy time in the last 10-days or so as summer draws to an end and people focus on next winter,” said one leading ski agent to PlanetSKI.
“There is actually a shortage of chalets as bookings are carried over from last winter, and in some cases the season before, with new ones are made.”