Burton Snowboards Is Not For Sale

As rumours circulate the CEO, Donna Carpenter, makes her point in a one finger salute on Instagram. She also holds a sign reading ‘Not For Sale!’

The idea of a sale was reported by the web site Bloomberg.

It claimed the asking price was around $800m.

At the time the time Donna Carpenter, Burton CEO, and wife of the company’s late founder Jake Burton said that the company is not for sale and will continue to be privately held.

Now she has gone a step further.


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According to the company’s web site it is also “giving away a limited edition Not For Sale snowboard.”

It says people should “Sign up for the First Chair Loyalty program now through 8/25 to be entered to win. Existing members are automatically entered.”

“Since the beginning of owning this company, there’s always been rumors about us selling. So many that one year, we made t-shirts that said ‘Not for sale!’ A recent report came out that we’re for sale. It is 100% bullshit. It was for a nice price, but as I’ve always said, we are family-owned and will remain family-owned.” – Donna Carpenter.

According to the Bloomberg News’s report “The owners of snowboard gear manufacturer Burton are exploring a sale that could value the family-run business at as much as $800 million, people with knowledge of the matter said.”

The company was founded in 1977 by Jake Burton Carpenter, who died in 2019: