The Rise of SNOWMADS
13th February 2025
Last modified on February 16th, 2025
A report from VIP SKI has shown a 45% increase in Brits taking ski holidays alone. Digital ‘snowmads’ seem to be taking to the slopes.
The UK holiday company saw bookings last season nearly double on the previous year.
It seems the growth of remote working had pushed sales.
The number of corporate group bookings has fallen in recent years, with the ‘work trip’ falling amoung Gen Z and younger millennial employees.
Instead, as work becomes more flexible, professionals are taking a ‘work-from-home’ approach to the slopes.
According to VIP SKI people are seeking new ways to integrate work and leisure, opting for the mountains and choosing ski resorts as their temporary remote work bases.
Arc 1950. Image © PlanetSKI
Many of those booking solo breaks are looking to experience the snow with fellow enthusiasts, leaving uninterested family at home.
VIP SKI reports that solo travel bookings at the halfway point of the 2024/25 season are already on par with the total for the previous year.
This mirrors industry-wide trends – last year’s Adventure Travel Conference revealed that 16% of new travellers were going solo, with the biggest surge in the 35-44 age group that is up 23% year on year.
To meet this demand, VIP SKI offers a selection of luxury catered chalets ideal for single travellers.
Recognising that the cost of travelling alone can be a barrier, VIP SKI offers solo travel deals, including complimentary transfers to and from Geneva.
“Skiing isn’t for everyone, and if your friends or family don’t share your enthusiasm, that shouldn’t stop you from getting out on the slopes,” said the sales director at VIP SKI, Gareth Crump.
“More people are realising they don’t have to wait for company, they can take a solo ski break and meet like-minded skiers when they arrive.
“With solo and nomadic travel on the rise, we’re focused on ensuring our holidays cater to their needs.
VIP offers complimentary ski guiding at Bear Lodge and Bellevarde Lodge on the first two mornings of each stay.
“A perfect way for solo skiers to meet others, familiarise themselves with the ski area, and make the most of their time in the mountains,” added Gareth.
Bear Lodge, Arc 1950. France. Image © PlanetSKI
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