Chill Factore in Manchester Re-Named
20th August 2025
Last modified on August 26th, 2025
The indoor slope in Manchester is to become The Snow Centre. It is already in the SnowCentres group and is part of a re-branding.
The rebrand introduces a new name for Chill Factore and a fresh look for The Snow Centre in Hemel Hempstead to the north of London.
The aim is to inspire more people to experience snowsports, year-round, without leaving the UK.
The rebrand also signals ongoing investment in facilities, digital platforms, and customer experience.
“This is more than a name change for Chill Factore and a logo refresh for Hemel, it’s the beginning of a bold new era,” said the Managing Director of Snowcentres Limited, Ian Brown.
“Since acquiring Chill Factore in 2021, we’ve made huge strides, transforming performance through investment in people, technology, and marketing.
“Now, by uniting under one brand, we’re creating a national destination for snow lovers — one that’s accessible, inspiring, and fit for the future.”
The Manchester complex has two indoor real snow slopes – a 180m main slope, the longest in the UK, and a 40m lesson slope – plus a designated fun zone for sledging and snow play.
The complex also has cafés, bars, and restaurants as well as retail brands.
This October it hosts the second edition of the Northern Snow Show.
Northern Snow Show. Image c/o SnowCentres Ltd.
Upcoming developments, including a new website, will further elevate the visitor experience.
The Hemel Hempstead site already features the new identity, while the full Manchester rollout is underway.
The Snow Centre. Image c/o SnowCentres Ltd
The new identity features a motif inspired by alpine imagery ‘from fresh tracks in the snow and the shape of a ski turn, to the euphoria of a bluebird day on the piste’.
The Trafford City building — previously known as BEYOND — will also adopt the new brand, with prominent signage visible to M60 motorists and guests alike.
Out with the old:
Chill Factore. Image c/o PlanetSKI
In with the new”
The Snow Centre. Image c/o SnowCentres Ltd
“With the new ‘The Snow Centre’ name emblazoned 70 feet high beside a major motorway, there’ll be no mistaking this as one of the UK’s ultimate real snow destinations,” said the Group Head of Marketing, John Robinson.
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