New European Indoor Snow Centre Group Formed
17th November 2025
Last modified on November 20th, 2025
Snowcentres Limited, that runs Hemel Hempstead and Manchester has joined forces with SnowWorld, Europe’s leading operator of indoor slopes.
With millions of annual visitors, SnowWorld offers a year-round access to real snow experiences.
SnowCentres is the leading indoor snow sports group in the United Kingdom, providing skiing and snowboarding facilities, training programmes, food & beverage, and shops across its centres.
The new group will operate 12 sites across five countries:
- Netherlands
- UK
- Germany
- Belgium
- France
They have 4.5 million visitors annually and generatee in excess of £100m in revenue.
The group will employ more than 1,000 full-time staff.
The Snow Centre. Image c/o SnowCentres Ltd
The current shareholders of Snowcentres and Alychlo will each hold 50% of the combined entity’s shareholding.
The two groups say this will ensure full alignment of interests between both groups as they embark on the next phase of growth.
The new group will focus on further opportunities to build and develop the business in mainland Europe and the UK.
Both parties claims the internal and external synergies will be pursued with a focus on enhancing product quality and operational excellence.
Sustainability remains a core pillar of the vision and the new group is committed to maintaining a sustainable business model and to strive for energy neutrality in the future.
An international Executive Committee will be established with headquarters in Roosendaal, the Netherlands.
It will be led by Wim Hubrechtsen as Group CEO and joined by Snowcentres’ Managing Director, Ian Brown, Bas van Tilborg as Group CFO and Maarten Schürmann as CCO.
This leadership structure will ensure strategic alignment, efficient integration, and continued growth across all markets.
The Snow Centre. Image © PlanetSKI
“Snowcentres has built its position as the market leader in the UK through a relentless focus on quality, customer experience, and innovation,” said the Director of Snowcentres Limited, Richard Cook.
“Joining forces with SnowWorld allows us to channel all our energy into shaping the future of indoor winter sports from a position of overall leadership.
With Alychlo’s strategic vision and the growth track record of the SnowWorld team, we now have the perfect combination of elements to succeed.
“I am truly excited about what lies ahead as we embark on this journey together.”
The Snow Centre. Image c/o SnowCentres Ltd
“SnowWorld has been one of the most inspiring buy-and-build success stories within Alychlo’s portfolio,” said the CEO of Alychlo, Pieter Bourgeois.
“Over the past years, the team has shown exceptional strategic vision, execution power, and resilience in building a truly European leader in its sector.
“We are very pleased and confident to welcome Snowcentres as our new strategic partner in this next phase of growth.
“Their entrepreneurial spirit and operational excellence make them a perfect match for our shared ambitions.”
Northern Snow Show. Image c/o SnowCentres Ltd.
“We are thrilled to be joining forces with a partner that shares our values and our commitment to quality,” said the Managing Director of Snowcentres Limited, Ian Brown.
“This combination will give us the scale, expertise and resources to further develop our destinations and continue delivering memorable experiences to millions of visitors each year.
I very much look forward to working closely with Wim Hubrechtsen and the wider team as we drive the new group forward into its next chapter.”
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