Ski Club GB Sells Mountain Tracks to Ski Safari
26th June 2026
Mountain Tracks was founded in 1999 and runs expert-led ski touring, off piste adventures and alpine experiences across some of the world’s most iconic mountain destinations. NEW
The Ski Club of Great Britain bought Mountain Tracks in 2016.
Mountain Tracks has introduced thousands of skiers and snowboarders to guided mountain adventures, from classic Haute Route journeys to first ski touring experiences.
“Mountain Tracks has been a great part of the Ski Club for many years, and we’re incredibly proud of the experiences and adventures the team has delivered for our members and guests,” added the General Manager of the Ski Club of Great Britain, Katy Ellis.
“We’re excited to see the brand continue to grow under Ski Safari’s ownership and look forward to continuing our relationship in the future.”
Katy Ellis, Ski Club GB General Manager. Image c/o Ski Club of Great Britain.
The Ski Club of Great Britain will continue to work closely with Mountain Tracks and Ski Safari going forward, including maintaining exclusive offers and discounts for Ski Club members on selected Mountain Tracks holidays.
“Mountain Tracks has a fantastic reputation within the ski touring and mountain adventure community, and we’re delighted to welcome the brand into the Ski Safari family,” said the Founder and Chairman of Ski Safari, Richard Rice.
“We look forward to building on its strong heritage and continuing to deliver exceptional mountain experiences for guests in the years ahead,” he added.
Business will continue as usual, and the team remains the same, with Mountain Tracks customers and future bookings continuing to be supported throughout the process.
“The sale of Mountain Tracks allows the Ski Club team to focus fully on delivering the services and benefits that members value most, while also strengthening efforts to attract new members from across the skiing community,” said a statement from the Ski Club GB.
For existing Mountain Tracks customers, communications regarding holidays, bookings and future adventures will continue through Mountain Tracks following completion of the transfer.
Customers will be contacted directly with further information regarding any data and communication updates.
“The Ski Club would like to thank everyone who has supported Mountain Tracks over the years and looks forward to seeing the brand continue its next chapter with Ski Safari,” added the Ski Club GB.
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