Austria Tourism Teams Up with Indoor Slope Operator, Snozone

Austria Tourism has joined forces with European indoor snow slope operator Snozone to encourage more people to try skiing for the first time. NEW

The year-long partnership includes beginner courses, holiday information and more, all aimed to make skiing widely accessible and spark interest in an Austrian winter holiday.

Snozone operates indoor snow sports centres in the UK and Spain, providing skiing and snowboarding activities.

Snozone is open all year-round and welcomes over 3-million guests to its venues in Milton Keynes, Yorkshire and Madrid annually.

Of particular interest is the Snozone Beginner Day Course, a full-day introduction to skiing or snowboarding delivered on real snow by qualified coaches.

Guests will learn the essential techniques of skiing or snowboarding including:

  • Balance
  • Stopping
  • Turning
  • Speed control
  • Using beginner lifts

It’s  all aimed to give people the confidence to enjoy their first mountain holiday.

There’s also an Improver Day Course where skills can be improved with an expert coach.

Snozone also operates it’s own disability snow school, ensuring that all guests regardless of their ability status, can enjoy snowsports.

“Austria Tourism is thrilled about the strong interest and aims to make getting started as smooth as possible,” said a statement from Austria Tourism.

“After all, skiing is in the Austrians’ DNA and part of the daily lifestyle – or the Lebensgefühl as we call it – and we love to share our passion with as many winter holiday guests as possible.”

Kuhtai, Austria. Image c/o Liz Vizard.

Kuhtai, Austria. Image c/o Liz Vizard.

It’s not the first time that Austria Tourism has teamed up with a British winter sports provider to encourage people to try skiing.

Earlier this year, Austria Tourism and Snowsport Scotland introduced more than 150 primary school pupils across Scotland to the exciting world of skiing at local indoor facilities.

New for the 2026/27 Ski Season

PlanetSKI: Number 1 for digital ski news

Your digital platform for ski news, resort information, travel, equipment rental, sport, money saving deals and everything connected with snowsports – web site, social media & more..