AI Used to Design Burton Custom Snowboard

8th September 2025

It is the only board from Burton’s 2025-2026 range where AI was used in the process. Not everyone approves.

“The C26 Custom Jungle graphic was created using AI as part of an exploration into how technology can support and evolve the design process,” a statement from a Burton representative said. “It is the only board in the C26 line designed this way.”

Burton’s Custom is an all-mountain board that has been a favorite among team riders and casual riders alike for 30 years, since its debut in 1996.

“For nearly 50 years, Burton has championed thousands of artists, from iconic legends to emerging independents to our own in-house creatives, and that commitment will endure,” the statement said.

“Our approach is rooted in creativity and authenticity, and in amplifying the work and voices of real artists.

“While experimentation is part of Burton’s DNA, we do not believe AI is a replacement for human creativity, and rider feedback remains central to how we use it responsibly.”

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Image c/o Burton Snowboards